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Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices

Steve Garner Orcid Logo, Somia Bibi Orcid Logo

Sociological Research Online, Start page: 136078042211044

Swansea University Author: Steve Garner Orcid Logo

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DOI (Published version): 10.1177/13607804221104494

Abstract

Skin lightening cuts across multiple and intersecting areas of interest to sociologists. These include consumerism, capital, the body, femininities, masculinities, the power of the media in shaping people’s imaginations, constructions of beauty, and racialised and gendered social relations and repre...

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Published in: Sociological Research Online
ISSN: 1360-7804 1360-7804
Published: SAGE Publications 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa64026
first_indexed 2023-09-22T15:44:55Z
last_indexed 2024-11-25T14:13:17Z
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recordtype SURis
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spelling 2023-09-25T22:07:58.6449366 v2 64026 2023-08-03 Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices 7344067e0f04bbb3eb1654557e832e0b 0000-0003-1047-6080 Steve Garner Steve Garner true false 2023-08-03 SOSS Skin lightening cuts across multiple and intersecting areas of interest to sociologists. These include consumerism, capital, the body, femininities, masculinities, the power of the media in shaping people’s imaginations, constructions of beauty, and racialised and gendered social relations and representations, with the legacies of colonial pasts playing out in the present. Here, we set out some key themes, patterns, and frames observed in the multidisciplinary work published on skin lightening, and advocate for the addition of other frames for strategic reasons, which we argue in the second half of the article. Foucault’s technologies of self is recommended as a platform for critiquing individualism and the framing of choice; a political economy approach would help establish that skin lightening is a global business and grasp industry-wide patterns. Finally, a shift to looking at discourse and counter-discourse would reframe women as active agents in cultural resistance and change, and not just the relatively passive dupes of the colonial legacy. We thus map out a broad research agenda that would transform skin lightening into an object of broad, sustained sociological research. Journal Article Sociological Research Online 136078042211044 SAGE Publications 1360-7804 1360-7804 14 10 2022 2022-10-14 10.1177/13607804221104494 http://dx.doi.org/10.1177/13607804221104494 COLLEGE NANME Social Sciences School COLLEGE CODE SOSS Swansea University 2023-09-25T22:07:58.6449366 2023-08-03T15:21:20.2122526 Faculty of Humanities and Social Sciences School of Social Sciences - Criminology, Sociology and Social Policy Steve Garner 0000-0003-1047-6080 1 Somia Bibi 0000-0002-8859-6384 2
title Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
spellingShingle Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
Steve Garner
title_short Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
title_full Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
title_fullStr Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
title_full_unstemmed Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
title_sort Getting Under the Skin Trade: Towards a Global Sociology of Skin-Lightening Practices
author_id_str_mv 7344067e0f04bbb3eb1654557e832e0b
author_id_fullname_str_mv 7344067e0f04bbb3eb1654557e832e0b_***_Steve Garner
author Steve Garner
author2 Steve Garner
Somia Bibi
format Journal article
container_title Sociological Research Online
container_start_page 136078042211044
publishDate 2022
institution Swansea University
issn 1360-7804
1360-7804
doi_str_mv 10.1177/13607804221104494
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Social Sciences - Criminology, Sociology and Social Policy{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Social Sciences - Criminology, Sociology and Social Policy
url http://dx.doi.org/10.1177/13607804221104494
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description Skin lightening cuts across multiple and intersecting areas of interest to sociologists. These include consumerism, capital, the body, femininities, masculinities, the power of the media in shaping people’s imaginations, constructions of beauty, and racialised and gendered social relations and representations, with the legacies of colonial pasts playing out in the present. Here, we set out some key themes, patterns, and frames observed in the multidisciplinary work published on skin lightening, and advocate for the addition of other frames for strategic reasons, which we argue in the second half of the article. Foucault’s technologies of self is recommended as a platform for critiquing individualism and the framing of choice; a political economy approach would help establish that skin lightening is a global business and grasp industry-wide patterns. Finally, a shift to looking at discourse and counter-discourse would reframe women as active agents in cultural resistance and change, and not just the relatively passive dupes of the colonial legacy. We thus map out a broad research agenda that would transform skin lightening into an object of broad, sustained sociological research.
published_date 2022-10-14T20:36:36Z
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score 11.047609

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