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Examining the key determinants of the jordanian customer’s adoption of genetically modified food

Ali Abdallah Alalwan Orcid Logo, Saeid Abu-Romman, Ghazi Al-Weshah, Yogesh Dwivedi Orcid Logo, Hanaa Albanna

Heliyon, Volume: 9, Issue: 6, Start page: e16920

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.heliyon.2023.e16920

Abstract

Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “...

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Published in: Heliyon
ISSN: 2405-8440
Published: Elsevier BV 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa63641
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first_indexed 2023-06-13T19:59:31Z
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spelling v2 63641 2023-06-13 Examining the key determinants of the jordanian customer’s adoption of genetically modified food d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-06-13 BBU Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF Journal Article Heliyon 9 6 e16920 Elsevier BV 2405-8440 GMF, Jordan, Adoption, Customers, DOI 8 6 2023 2023-06-08 10.1016/j.heliyon.2023.e16920 http://dx.doi.org/10.1016/j.heliyon.2023.e16920 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-06-21T13:47:10.2098405 2023-06-13T20:56:50.4700812 Faculty of Humanities and Social Sciences School of Management - Business Management Ali Abdallah Alalwan 0000-0002-2881-2620 1 Saeid Abu-Romman 2 Ghazi Al-Weshah 3 Yogesh Dwivedi 0000-0002-5547-9990 4 Hanaa Albanna 5 63641__27915__4af6b52365b4480c8873e55df4c16b83.pdf 63641.pdf 2023-06-21T13:45:57.5490355 Output 1099097 application/pdf Version of Record true /© 2023 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) true eng http://creativecommons.org/licenses/by/4.0/
title Examining the key determinants of the jordanian customer’s adoption of genetically modified food
spellingShingle Examining the key determinants of the jordanian customer’s adoption of genetically modified food
Yogesh Dwivedi
title_short Examining the key determinants of the jordanian customer’s adoption of genetically modified food
title_full Examining the key determinants of the jordanian customer’s adoption of genetically modified food
title_fullStr Examining the key determinants of the jordanian customer’s adoption of genetically modified food
title_full_unstemmed Examining the key determinants of the jordanian customer’s adoption of genetically modified food
title_sort Examining the key determinants of the jordanian customer’s adoption of genetically modified food
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Ali Abdallah Alalwan
Saeid Abu-Romman
Ghazi Al-Weshah
Yogesh Dwivedi
Hanaa Albanna
format Journal article
container_title Heliyon
container_volume 9
container_issue 6
container_start_page e16920
publishDate 2023
institution Swansea University
issn 2405-8440
doi_str_mv 10.1016/j.heliyon.2023.e16920
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1016/j.heliyon.2023.e16920
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description Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF
published_date 2023-06-08T13:47:11Z
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