Journal article 515 views
Searching the flames: Trends in global and regional public interest in wildfires
Environmental Science & Policy, Volume: 146, Pages: 151 - 161
Swansea University Authors:
Cristina Santin Nuno, Stefan Doerr
DOI (Published version): 10.1016/j.envsci.2023.05.008
Abstract
Interactions between humans and wildfires have increased in many regions over the last decades driven by climate and land-use changes. A shift towards more adaptive fire management and policies is urgently needed but remains difficult to achieve. Better understanding of public interest in wildfire c...
Published in: | Environmental Science & Policy |
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ISSN: | 1462-9011 1873-6416 |
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Elsevier BV
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa63531 |
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A shift towards more adaptive fire management and policies is urgently needed but remains difficult to achieve. Better understanding of public interest in wildfire can facilitate this transition, as the public is a key driver for policy decisions. We used Google Trends to assess temporal patterns (2004–2020) in public interest on wildfires worldwide and in five case study countries (Australia, Canada, Indonesia, Portugal, USA). Public interest consistently shows a cyclic pattern with low background and short-lasting spikes during fire seasons and catastrophic events. Wildfires that receive the most interest worldwide are located in Western countries, especially the USA. There is usually high demand for news on wildfires when spikes in interest happen. Overall global interest in wildfire has risen twice: first for a short period in 2007–2008, concomitant to catastrophic wildfires in California, and again since 2017, probably triggered by a series of catastrophic fire events around the globe. Nevertheless, public interest in wildfire is low when compared with socioeconomically more costly earthquakes or hurricanes. The short and seasonal interest in wildfire may present an important obstacle to the implementation of wildfire mitigation policies that require year-round approaches. However, the fact that the public uses the internet to obtain basic knowledge about wildfire functioning and impacts, especially during the interest spikes, can facilitate targeting awareness campaigns. 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v2 63531 2023-05-24 Searching the flames: Trends in global and regional public interest in wildfires 993c82cbaf875c1268156360e83c4dfd Cristina Santin Nuno Cristina Santin Nuno true false 575eb5094f2328249328b3e43deb5088 0000-0002-8700-9002 Stefan Doerr Stefan Doerr true false 2023-05-24 FGSEN Interactions between humans and wildfires have increased in many regions over the last decades driven by climate and land-use changes. A shift towards more adaptive fire management and policies is urgently needed but remains difficult to achieve. Better understanding of public interest in wildfire can facilitate this transition, as the public is a key driver for policy decisions. We used Google Trends to assess temporal patterns (2004–2020) in public interest on wildfires worldwide and in five case study countries (Australia, Canada, Indonesia, Portugal, USA). Public interest consistently shows a cyclic pattern with low background and short-lasting spikes during fire seasons and catastrophic events. Wildfires that receive the most interest worldwide are located in Western countries, especially the USA. There is usually high demand for news on wildfires when spikes in interest happen. Overall global interest in wildfire has risen twice: first for a short period in 2007–2008, concomitant to catastrophic wildfires in California, and again since 2017, probably triggered by a series of catastrophic fire events around the globe. Nevertheless, public interest in wildfire is low when compared with socioeconomically more costly earthquakes or hurricanes. The short and seasonal interest in wildfire may present an important obstacle to the implementation of wildfire mitigation policies that require year-round approaches. However, the fact that the public uses the internet to obtain basic knowledge about wildfire functioning and impacts, especially during the interest spikes, can facilitate targeting awareness campaigns. These could be not only about wildfires but also about broader related environmental issues. Journal Article Environmental Science & Policy 146 151 161 Elsevier BV 1462-9011 1873-6416 Google trends, Relative search interest, Forest fires, Bushfires, Natural hazards, Wildfire impacts, Social perceptions 1 8 2023 2023-08-01 10.1016/j.envsci.2023.05.008 http://dx.doi.org/10.1016/j.envsci.2023.05.008 COLLEGE NANME Science and Engineering - Faculty COLLEGE CODE FGSEN Swansea University This work was supported by the European Cooperation in Science and Technology (FIRElinks COST Action grant no. CA18135). C. S. received funding from the European Union’s Horizon 2020 Research and Innovation Programme under the Marie Skłodowska-Curie Grant Agreement 663830 and the Spanish ‘Ramon y Cajal’ programme, Ref. N. RYC2018–025797-I. S.D. was supported by the H2020 grant FirEUrisk, Ref. 101003890. 2023-07-18T14:14:58.0587335 2023-05-24T13:20:40.2310740 Faculty of Science and Engineering School of Biosciences, Geography and Physics - Geography Cristina Santin Nuno 1 Aristides Moustakas 0000-0002-6334-747x 2 Stefan Doerr 0000-0002-8700-9002 3 Under embargo Under embargo 2023-05-25T09:56:01.6387511 Output 1505309 application/pdf Accepted Manuscript true 2025-05-24T00:00:00.0000000 Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). true eng https://creativecommons.org/licenses/by-nc-nd/4.0/ |
title |
Searching the flames: Trends in global and regional public interest in wildfires |
spellingShingle |
Searching the flames: Trends in global and regional public interest in wildfires Cristina Santin Nuno Stefan Doerr |
title_short |
Searching the flames: Trends in global and regional public interest in wildfires |
title_full |
Searching the flames: Trends in global and regional public interest in wildfires |
title_fullStr |
Searching the flames: Trends in global and regional public interest in wildfires |
title_full_unstemmed |
Searching the flames: Trends in global and regional public interest in wildfires |
title_sort |
Searching the flames: Trends in global and regional public interest in wildfires |
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993c82cbaf875c1268156360e83c4dfd 575eb5094f2328249328b3e43deb5088 |
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993c82cbaf875c1268156360e83c4dfd_***_Cristina Santin Nuno 575eb5094f2328249328b3e43deb5088_***_Stefan Doerr |
author |
Cristina Santin Nuno Stefan Doerr |
author2 |
Cristina Santin Nuno Aristides Moustakas Stefan Doerr |
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Journal article |
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Environmental Science & Policy |
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146 |
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151 |
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2023 |
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Swansea University |
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1462-9011 1873-6416 |
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10.1016/j.envsci.2023.05.008 |
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Elsevier BV |
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Faculty of Science and Engineering |
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School of Biosciences, Geography and Physics - Geography{{{_:::_}}}Faculty of Science and Engineering{{{_:::_}}}School of Biosciences, Geography and Physics - Geography |
url |
http://dx.doi.org/10.1016/j.envsci.2023.05.008 |
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description |
Interactions between humans and wildfires have increased in many regions over the last decades driven by climate and land-use changes. A shift towards more adaptive fire management and policies is urgently needed but remains difficult to achieve. Better understanding of public interest in wildfire can facilitate this transition, as the public is a key driver for policy decisions. We used Google Trends to assess temporal patterns (2004–2020) in public interest on wildfires worldwide and in five case study countries (Australia, Canada, Indonesia, Portugal, USA). Public interest consistently shows a cyclic pattern with low background and short-lasting spikes during fire seasons and catastrophic events. Wildfires that receive the most interest worldwide are located in Western countries, especially the USA. There is usually high demand for news on wildfires when spikes in interest happen. Overall global interest in wildfire has risen twice: first for a short period in 2007–2008, concomitant to catastrophic wildfires in California, and again since 2017, probably triggered by a series of catastrophic fire events around the globe. Nevertheless, public interest in wildfire is low when compared with socioeconomically more costly earthquakes or hurricanes. The short and seasonal interest in wildfire may present an important obstacle to the implementation of wildfire mitigation policies that require year-round approaches. However, the fact that the public uses the internet to obtain basic knowledge about wildfire functioning and impacts, especially during the interest spikes, can facilitate targeting awareness campaigns. These could be not only about wildfires but also about broader related environmental issues. |
published_date |
2023-08-01T14:14:53Z |
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1771764285543809024 |
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11.022914 |