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Metaverse in marketing and logistics: the state of the art and the path forward
Garry Wei-Han Tan
,
Eugene Cheng-Xi Aw
,
Tat-Huei Cham
,
Keng-Boon Ooi,
Yogesh Dwivedi
,
Ali Abdallah Alalwan,
Janarthanan Balakrishnan
,
Hing Kai Chan
,
Jun-Jie Hew
,
David Hughes,
Varsha Jain,
Voon Hsien Lee,
Binshan Lin,
Nripendra P. Rana,
Teck Ming Tan
Asia Pacific Journal of Marketing and Logistics
Swansea University Authors:
Yogesh Dwivedi , David Hughes
-
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DOI (Published version): 10.1108/apjml-01-2023-0078
Abstract
Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing...
Published in: | Asia Pacific Journal of Marketing and Logistics |
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ISSN: | 1355-5855 |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa63365 |
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v2 63365 2023-05-07 Metaverse in marketing and logistics: the state of the art and the path forward d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 7abaa0ecff88cdfd7a208d27a8b62173 David Hughes David Hughes true false 2023-05-07 BBU Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management. Design/methodology/approach: Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact. Findings: For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse. Originality/value: With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains. Journal Article Asia Pacific Journal of Marketing and Logistics Emerald 1355-5855 Metaverse, Marketing, Logistics, Supply Chain Management, Virtual Reality, Extended Reality, Augmented Reality, 3D Virtual World, Mixed Reality, Web 3.0, Digital World, Avatars 0 0 0 0001-01-01 10.1108/apjml-01-2023-0078 http://dx.doi.org/10.1108/apjml-01-2023-0078 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-10-03T11:30:45.1963613 2023-05-07T23:16:37.1165879 Faculty of Humanities and Social Sciences School of Management - Business Management Garry Wei-Han Tan 0000-0003-2974-2270 1 Eugene Cheng-Xi Aw 0000-0001-6712-1171 2 Tat-Huei Cham 0000-0001-7636-5928 3 Keng-Boon Ooi 4 Yogesh Dwivedi 0000-0002-5547-9990 5 Ali Abdallah Alalwan 6 Janarthanan Balakrishnan 0000-0003-2456-2617 7 Hing Kai Chan 0000-0002-5534-4076 8 Jun-Jie Hew 0000-0003-4957-1050 9 David Hughes 10 Varsha Jain 11 Voon Hsien Lee 12 Binshan Lin 13 Nripendra P. Rana 14 Teck Ming Tan 0000-0002-9569-648x 15 63365__27351__8629e111be414835a58a2a6b361d6992.pdf Manuscript.pdf 2023-05-07T23:20:58.3094957 Output 274230 application/pdf Accepted Manuscript true true eng https://creativecommons.org/licenses/by/4.0/ |
title |
Metaverse in marketing and logistics: the state of the art and the path forward |
spellingShingle |
Metaverse in marketing and logistics: the state of the art and the path forward Yogesh Dwivedi David Hughes |
title_short |
Metaverse in marketing and logistics: the state of the art and the path forward |
title_full |
Metaverse in marketing and logistics: the state of the art and the path forward |
title_fullStr |
Metaverse in marketing and logistics: the state of the art and the path forward |
title_full_unstemmed |
Metaverse in marketing and logistics: the state of the art and the path forward |
title_sort |
Metaverse in marketing and logistics: the state of the art and the path forward |
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d154596e71b99ad1285563c8fdd373d7 7abaa0ecff88cdfd7a208d27a8b62173 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi 7abaa0ecff88cdfd7a208d27a8b62173_***_David Hughes |
author |
Yogesh Dwivedi David Hughes |
author2 |
Garry Wei-Han Tan Eugene Cheng-Xi Aw Tat-Huei Cham Keng-Boon Ooi Yogesh Dwivedi Ali Abdallah Alalwan Janarthanan Balakrishnan Hing Kai Chan Jun-Jie Hew David Hughes Varsha Jain Voon Hsien Lee Binshan Lin Nripendra P. Rana Teck Ming Tan |
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Asia Pacific Journal of Marketing and Logistics |
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Swansea University |
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1355-5855 |
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10.1108/apjml-01-2023-0078 |
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Emerald |
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Faculty of Humanities and Social Sciences |
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http://dx.doi.org/10.1108/apjml-01-2023-0078 |
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description |
Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management. Design/methodology/approach: Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact. Findings: For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse. Originality/value: With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains. |
published_date |
0001-01-01T11:30:46Z |
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11.012924 |