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The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context

Amir Emami, Esin Yoruk, Paul Jones Orcid Logo

Journal of Business Research, Volume: 163, Start page: 113882

Swansea University Author: Paul Jones Orcid Logo

  • Accepted Manuscript under embargo until: 1st August 2025

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DOI (Published version): 10.1016/j.jbusres.2023.113882

Abstract

This study investigates the complex relationships between market need urgency (MNU), entrepreneurial push and pull insights driven by supply (SDI) and demand (DDI), and opportunity confidence (OC), resulting in new venture creation (NVC) from the perspective of nascent entrepreneur's perception...

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa63106
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first_indexed 2023-04-11T08:00:01Z
last_indexed 2023-04-12T03:26:13Z
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spelling v2 63106 2023-04-11 The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2023-04-11 BBU This study investigates the complex relationships between market need urgency (MNU), entrepreneurial push and pull insights driven by supply (SDI) and demand (DDI), and opportunity confidence (OC), resulting in new venture creation (NVC) from the perspective of nascent entrepreneur's perceptions in the developing country context. Departing from the discovery and creation views of the entrepreneurial process, it builds on the seminal works of Sarasvathy et al. (2003) and Dimov (2007a) to examine how demand- and supply-driven insights and opportunity confidence are related, especially when nascent entrepreneurs think there is urgency for a specific need in a developing country marketplace. Using binary logistic regressions, we test the research hypotheses on a dataset of nascent entrepreneurs who were traced for four years. We find that the MNU is a subtle predictor of NVC, both directly and indirectly through OC. We also find that OC is a crucial element in accelerating entrepreneurial activity, either when there is a market need urgency or the entrepreneur has a firm opinion about the markets and technologies related to a specific product/service. The results suggest that nascent entrepreneurs operate by their perceptions of markets and technologies, yet their confidence levels play a major role in moving onto the stage of new venture creation. Furthermore, results suggest that nascent entrepreneurs' market and technology-related entrepreneurial insights, opportunity confidence, and their co-existence in distinct settings such as isolated third world countries are relatively new phenomena that require deeper investigation. Finally, this research provides implications that give entrepreneurship educators, practitioners, and policymakers informed choices to encourage entrepreneurial learning and experiencing processes specifically in higher education settings in developing countries. Journal Article Journal of Business Research 163 113882 Elsevier BV 0148-2963 Entrepreneurial perception; Opportunity; confidence; Entrepreneurial insight; Entrepreneurial behavior; Entrepreneurial opportunity; New venture creation; Isolated; third world 1 8 2023 2023-08-01 10.1016/j.jbusres.2023.113882 http://dx.doi.org/10.1016/j.jbusres.2023.113882 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Not Required 2023-12-22T08:10:24.7413592 2023-04-11T08:49:24.5834289 Faculty of Humanities and Social Sciences School of Management - Business Management Amir Emami 1 Esin Yoruk 2 Paul Jones 0000-0003-0417-9143 3 Under embargo Under embargo 2023-05-10T15:27:41.0793082 Output 617204 application/pdf Accepted Manuscript true 2025-08-01T00:00:00.0000000 true eng
title The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
spellingShingle The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
Paul Jones
title_short The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
title_full The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
title_fullStr The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
title_full_unstemmed The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
title_sort The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
author_id_str_mv 21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author Paul Jones
author2 Amir Emami
Esin Yoruk
Paul Jones
format Journal article
container_title Journal of Business Research
container_volume 163
container_start_page 113882
publishDate 2023
institution Swansea University
issn 0148-2963
doi_str_mv 10.1016/j.jbusres.2023.113882
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1016/j.jbusres.2023.113882
document_store_str 0
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description This study investigates the complex relationships between market need urgency (MNU), entrepreneurial push and pull insights driven by supply (SDI) and demand (DDI), and opportunity confidence (OC), resulting in new venture creation (NVC) from the perspective of nascent entrepreneur's perceptions in the developing country context. Departing from the discovery and creation views of the entrepreneurial process, it builds on the seminal works of Sarasvathy et al. (2003) and Dimov (2007a) to examine how demand- and supply-driven insights and opportunity confidence are related, especially when nascent entrepreneurs think there is urgency for a specific need in a developing country marketplace. Using binary logistic regressions, we test the research hypotheses on a dataset of nascent entrepreneurs who were traced for four years. We find that the MNU is a subtle predictor of NVC, both directly and indirectly through OC. We also find that OC is a crucial element in accelerating entrepreneurial activity, either when there is a market need urgency or the entrepreneur has a firm opinion about the markets and technologies related to a specific product/service. The results suggest that nascent entrepreneurs operate by their perceptions of markets and technologies, yet their confidence levels play a major role in moving onto the stage of new venture creation. Furthermore, results suggest that nascent entrepreneurs' market and technology-related entrepreneurial insights, opportunity confidence, and their co-existence in distinct settings such as isolated third world countries are relatively new phenomena that require deeper investigation. Finally, this research provides implications that give entrepreneurship educators, practitioners, and policymakers informed choices to encourage entrepreneurial learning and experiencing processes specifically in higher education settings in developing countries.
published_date 2023-08-01T08:10:25Z
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