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Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod / LEWIS THOMAS

Swansea University Author: LEWIS THOMAS

DOI (Published version): 10.23889/SUthesis.62910

Abstract

The overarching purpose of this thesis is to provide an improved understanding of the ‘cultural values’ that are derived by the different visitor types attending the Llangollen International Musical Eisteddfod (LIME). Many academics have tried to measure the value of different elements of culture an...

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Published: Swansea 2023
Institution: Swansea University
Degree level: Doctoral
Degree name: Ph.D
Supervisor: Garrod, Brian ; Cater, Carl
URI: https://cronfa.swan.ac.uk/Record/cronfa62910
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first_indexed 2023-03-10T16:13:34Z
last_indexed 2023-03-11T04:14:52Z
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fullrecord <?xml version="1.0"?><rfc1807><datestamp>2023-03-10T16:39:02.8226010</datestamp><bib-version>v2</bib-version><id>62910</id><entry>2023-03-10</entry><title>Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod</title><swanseaauthors><author><sid>ab36f9b1ed97edcdca419ffac47a1fb7</sid><firstname>LEWIS</firstname><surname>THOMAS</surname><name>LEWIS THOMAS</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2023-03-10</date><abstract>The overarching purpose of this thesis is to provide an improved understanding of the &#x2018;cultural values&#x2019; that are derived by the different visitor types attending the Llangollen International Musical Eisteddfod (LIME). Many academics have tried to measure the value of different elements of culture and the arts in monetary terms, yet not much work has been undertaken on how cultural values link to brand values. A different approach to conceptualising &#x2018;cultural value&#x2019; is therefore proposed in this thesis, which examines the benefits of understanding value to be a co-constructed outcome of the visitor experience, which in itself mediated through the brand values communicated by the event. Following an extensive review of the literature, data were collected and analysed, with the aim of gaining an improved understanding of three main areas of interest. Firstly, the research presented in this thesis seeks to explore how cultural arts festivals can brand themselves in order to simultaneously attract visitors and communicate their core values. In this respect, the research presented in this thesis suggests that branding is more effective when the brand values used are consistent with the cultural values derived from the experience. Secondly, this thesis contributes to the understanding of value by identifying value typology that is appropriate to cultural arts festivals, using LIME as a critical example. Specifically, the research makes use of the typology to explain how values are understood in the overall experience. Thirdly, the research applied a digital approach to identify evidence of brand and cultural values being communicated through the use of user-generated-content posted on social media platforms. The findings suggest that digital media can aid the communication of both brand and cultural value to potential visitors. The reflections left by visitors on their experiences can result in meaningful values being communicated, which can be considered the &#x2018;real value&#x2019; that the culture and the arts can have for people. The overall contribution of this thesis is to demonstrate the vital importance for the links between brand value and cultural value for an event to deliver authentic experiences, put across its core values and attract new audiences, while at the same time continuing to be commercially viable. 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spelling 2023-03-10T16:39:02.8226010 v2 62910 2023-03-10 Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod ab36f9b1ed97edcdca419ffac47a1fb7 LEWIS THOMAS LEWIS THOMAS true false 2023-03-10 The overarching purpose of this thesis is to provide an improved understanding of the ‘cultural values’ that are derived by the different visitor types attending the Llangollen International Musical Eisteddfod (LIME). Many academics have tried to measure the value of different elements of culture and the arts in monetary terms, yet not much work has been undertaken on how cultural values link to brand values. A different approach to conceptualising ‘cultural value’ is therefore proposed in this thesis, which examines the benefits of understanding value to be a co-constructed outcome of the visitor experience, which in itself mediated through the brand values communicated by the event. Following an extensive review of the literature, data were collected and analysed, with the aim of gaining an improved understanding of three main areas of interest. Firstly, the research presented in this thesis seeks to explore how cultural arts festivals can brand themselves in order to simultaneously attract visitors and communicate their core values. In this respect, the research presented in this thesis suggests that branding is more effective when the brand values used are consistent with the cultural values derived from the experience. Secondly, this thesis contributes to the understanding of value by identifying value typology that is appropriate to cultural arts festivals, using LIME as a critical example. Specifically, the research makes use of the typology to explain how values are understood in the overall experience. Thirdly, the research applied a digital approach to identify evidence of brand and cultural values being communicated through the use of user-generated-content posted on social media platforms. The findings suggest that digital media can aid the communication of both brand and cultural value to potential visitors. The reflections left by visitors on their experiences can result in meaningful values being communicated, which can be considered the ‘real value’ that the culture and the arts can have for people. The overall contribution of this thesis is to demonstrate the vital importance for the links between brand value and cultural value for an event to deliver authentic experiences, put across its core values and attract new audiences, while at the same time continuing to be commercially viable. The culture and the arts sector can reinforce their value proposition by providing more opportunities for visitors to give word-of-mouth, specifically around the benefits of the experience they receive, while at the same time being authentic to its brand values. E-Thesis Swansea Cultural value, festival experience, festival branding, Usergenerated content, communication of value 8 3 2023 2023-03-08 10.23889/SUthesis.62910 COLLEGE NANME COLLEGE CODE Swansea University Garrod, Brian ; Cater, Carl Doctoral Ph.D KESS 2 Knowledge Economy Skills Scholarships 2023-03-10T16:39:02.8226010 2023-03-10T16:09:46.6053992 Faculty of Humanities and Social Sciences School of Management - Business Management LEWIS THOMAS 1 62910__26809__d5dce642cd46412eacb5c27dac5864c8.pdf Thomas_Lewis_PhD_Thesis_Final_Redacted_Signature.pdf 2023-03-10T16:24:16.2118007 Output 4179123 application/pdf E-Thesis – open access true Copyright: The author, Lewis Thomas, 2023. true eng
title Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
spellingShingle Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
LEWIS THOMAS
title_short Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
title_full Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
title_fullStr Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
title_full_unstemmed Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
title_sort Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod
author_id_str_mv ab36f9b1ed97edcdca419ffac47a1fb7
author_id_fullname_str_mv ab36f9b1ed97edcdca419ffac47a1fb7_***_LEWIS THOMAS
author LEWIS THOMAS
author2 LEWIS THOMAS
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publishDate 2023
institution Swansea University
doi_str_mv 10.23889/SUthesis.62910
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description The overarching purpose of this thesis is to provide an improved understanding of the ‘cultural values’ that are derived by the different visitor types attending the Llangollen International Musical Eisteddfod (LIME). Many academics have tried to measure the value of different elements of culture and the arts in monetary terms, yet not much work has been undertaken on how cultural values link to brand values. A different approach to conceptualising ‘cultural value’ is therefore proposed in this thesis, which examines the benefits of understanding value to be a co-constructed outcome of the visitor experience, which in itself mediated through the brand values communicated by the event. Following an extensive review of the literature, data were collected and analysed, with the aim of gaining an improved understanding of three main areas of interest. Firstly, the research presented in this thesis seeks to explore how cultural arts festivals can brand themselves in order to simultaneously attract visitors and communicate their core values. In this respect, the research presented in this thesis suggests that branding is more effective when the brand values used are consistent with the cultural values derived from the experience. Secondly, this thesis contributes to the understanding of value by identifying value typology that is appropriate to cultural arts festivals, using LIME as a critical example. Specifically, the research makes use of the typology to explain how values are understood in the overall experience. Thirdly, the research applied a digital approach to identify evidence of brand and cultural values being communicated through the use of user-generated-content posted on social media platforms. The findings suggest that digital media can aid the communication of both brand and cultural value to potential visitors. The reflections left by visitors on their experiences can result in meaningful values being communicated, which can be considered the ‘real value’ that the culture and the arts can have for people. The overall contribution of this thesis is to demonstrate the vital importance for the links between brand value and cultural value for an event to deliver authentic experiences, put across its core values and attract new audiences, while at the same time continuing to be commercially viable. The culture and the arts sector can reinforce their value proposition by providing more opportunities for visitors to give word-of-mouth, specifically around the benefits of the experience they receive, while at the same time being authentic to its brand values.
published_date 2023-03-08T04:23:18Z
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score 11.012924

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