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Emotion, Cultural Valuation of Being Human and AI Services

Annie Tubadji Orcid Logo, Haoran Huang

IEEE Transactions on Engineering Management, Pages: 1 - 13

Swansea University Author: Annie Tubadji Orcid Logo

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DOI (Published version): 10.1109/tem.2023.3246930

Abstract

This study alerts that successful AI services depend not only on the improvement of the ability of AI to understand customers’ emotions, but also on whether the utility function of the customer allows for the perfect substation between an AI- and a human-delivered service. We argue that the utility...

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Published in: IEEE Transactions on Engineering Management
ISSN: 0018-9391 1558-0040
Published: Institute of Electrical and Electronics Engineers (IEEE) 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa62604
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first_indexed 2023-02-08T06:32:20Z
last_indexed 2023-04-20T03:22:49Z
id cronfa62604
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spelling v2 62604 2023-02-08 Emotion, Cultural Valuation of Being Human and AI Services f17b08e9124965486f3b5885a87b396d 0000-0002-6134-3520 Annie Tubadji Annie Tubadji true false 2023-02-08 ECON This study alerts that successful AI services depend not only on the improvement of the ability of AI to understand customers’ emotions, but also on whether the utility function of the customer allows for the perfect substation between an AI- and a human-delivered service. We argue that the utility function of customers includes the subjective valuation of being human, which AI services cannot meet by nature. A Culture Based Development (CBD) model for the transformation of emotions into feelings and order of preferences is offered to explain the cultural valuation of being human as a component of customers’ utility function. Using primary data from an experimental survey and employing two alternative machine learning algorithms (Lasso and Random Forest), we operationalize our CBD model to show that the estimation efficiency of the AI algorithms cannot compensate for the omission of the cultural valuation of being human from the modelling of the utility function of the customer. Journal Article IEEE Transactions on Engineering Management 1 13 Institute of Electrical and Electronics Engineers (IEEE) 0018-9391 1558-0040 culture, emotion, feelings, perception, preferences, creative services 8 3 2023 2023-03-08 10.1109/tem.2023.3246930 http://dx.doi.org/10.1109/tem.2023.3246930 COLLEGE NANME Economics COLLEGE CODE ECON Swansea University 2023-08-30T11:53:18.4797398 2023-02-08T06:26:22.4860464 Faculty of Humanities and Social Sciences School of Social Sciences - Economics Annie Tubadji 0000-0002-6134-3520 1 Haoran Huang 2 62604__27675__866cf72c620648daa3c6aa208ec9b1fe.pdf 62604.pdf 2023-06-01T15:58:30.8786405 Output 957101 application/pdf Accepted Manuscript true true eng
title Emotion, Cultural Valuation of Being Human and AI Services
spellingShingle Emotion, Cultural Valuation of Being Human and AI Services
Annie Tubadji
title_short Emotion, Cultural Valuation of Being Human and AI Services
title_full Emotion, Cultural Valuation of Being Human and AI Services
title_fullStr Emotion, Cultural Valuation of Being Human and AI Services
title_full_unstemmed Emotion, Cultural Valuation of Being Human and AI Services
title_sort Emotion, Cultural Valuation of Being Human and AI Services
author_id_str_mv f17b08e9124965486f3b5885a87b396d
author_id_fullname_str_mv f17b08e9124965486f3b5885a87b396d_***_Annie Tubadji
author Annie Tubadji
author2 Annie Tubadji
Haoran Huang
format Journal article
container_title IEEE Transactions on Engineering Management
container_start_page 1
publishDate 2023
institution Swansea University
issn 0018-9391
1558-0040
doi_str_mv 10.1109/tem.2023.3246930
publisher Institute of Electrical and Electronics Engineers (IEEE)
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Social Sciences - Economics{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Social Sciences - Economics
url http://dx.doi.org/10.1109/tem.2023.3246930
document_store_str 1
active_str 0
description This study alerts that successful AI services depend not only on the improvement of the ability of AI to understand customers’ emotions, but also on whether the utility function of the customer allows for the perfect substation between an AI- and a human-delivered service. We argue that the utility function of customers includes the subjective valuation of being human, which AI services cannot meet by nature. A Culture Based Development (CBD) model for the transformation of emotions into feelings and order of preferences is offered to explain the cultural valuation of being human as a component of customers’ utility function. Using primary data from an experimental survey and employing two alternative machine learning algorithms (Lasso and Random Forest), we operationalize our CBD model to show that the estimation efficiency of the AI algorithms cannot compensate for the omission of the cultural valuation of being human from the modelling of the utility function of the customer.
published_date 2023-03-08T11:53:19Z
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score 11.037603

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