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A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb

Brian Garrod Orcid Logo, Anita Zhao Orcid Logo, Nicole Koenig-Lewis

International Journal of Hospitality Management, Volume: 110, Start page: 103432

Swansea University Authors: Brian Garrod Orcid Logo, Anita Zhao Orcid Logo

  • Accepted Manuscript under embargo until: 2nd August 2024

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DOI (Published version): 10.1016/j.ijhm.2023.103432

Abstract

The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction...

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Published in: International Journal of Hospitality Management
ISSN: 0278-4319
Published: Oxford Elsevier BV 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa62438
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first_indexed 2023-01-30T12:24:51Z
last_indexed 2023-02-14T04:16:25Z
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spelling v2 62438 2023-01-25 A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false ea60dfdee64a02b6d5536c75f2575a00 0000-0003-2957-8300 Anita Zhao Anita Zhao true false 2023-01-25 BBU The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction as mediators and age as a moderator. An online survey with 507 UK Airbnb users found that perceived sustainability and familiarity are effective drivers of consumers’ loyalty in relation to Airbnb, alongside the mediators of platform trust and satisfaction. In addition, the effect of perceived sustainability on platform trust is greater among younger users, which feeds further to satisfaction and consequently loyalty. This timely study adopts an integrative approach which recognises the interplay of sustainability, familiarity, trust and satisfaction in predicting loyalty intentions for P2P accommodation. This can, in turn, help to unlock the potential of P2P accommodation to deliver more sustainable outcomes for people, places and the planet. Journal Article International Journal of Hospitality Management 110 103432 Elsevier BV Oxford 0278-4319 Sustainability, Familiarity, Platform Trust, Sharing Economy, Airbnb, P2P Accommodation 1 4 2023 2023-04-01 10.1016/j.ijhm.2023.103432 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-08-30T12:04:43.9157750 2023-01-25T09:47:24.9450834 Faculty of Humanities and Social Sciences School of Management - Business Management Brian Garrod 0000-0002-5468-6816 1 Anita Zhao 0000-0003-2957-8300 2 Nicole Koenig-Lewis 3 Under embargo Under embargo 2023-02-02T09:46:33.5210112 Output 1197901 application/pdf Accepted Manuscript true 2024-08-02T00:00:00.0000000 ©2023 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND) true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
spellingShingle A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
Brian Garrod
Anita Zhao
title_short A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
title_full A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
title_fullStr A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
title_full_unstemmed A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
title_sort A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
ea60dfdee64a02b6d5536c75f2575a00
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
ea60dfdee64a02b6d5536c75f2575a00_***_Anita Zhao
author Brian Garrod
Anita Zhao
author2 Brian Garrod
Anita Zhao
Nicole Koenig-Lewis
format Journal article
container_title International Journal of Hospitality Management
container_volume 110
container_start_page 103432
publishDate 2023
institution Swansea University
issn 0278-4319
doi_str_mv 10.1016/j.ijhm.2023.103432
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction as mediators and age as a moderator. An online survey with 507 UK Airbnb users found that perceived sustainability and familiarity are effective drivers of consumers’ loyalty in relation to Airbnb, alongside the mediators of platform trust and satisfaction. In addition, the effect of perceived sustainability on platform trust is greater among younger users, which feeds further to satisfaction and consequently loyalty. This timely study adopts an integrative approach which recognises the interplay of sustainability, familiarity, trust and satisfaction in predicting loyalty intentions for P2P accommodation. This can, in turn, help to unlock the potential of P2P accommodation to deliver more sustainable outcomes for people, places and the planet.
published_date 2023-04-01T12:04:44Z
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score 11.012924

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