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Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy

Beatriz Pereira Orcid Logo, Amy Greiner Fehl Orcid Logo, Stacey R. Finkelstein, Gabriela Jiga-Boy Orcid Logo, Marta Caserotti Orcid Logo

Psychology and Marketing, Volume: 39, Issue: 5, Pages: 921 - 936

Swansea University Author: Gabriela Jiga-Boy Orcid Logo

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DOI (Published version): 10.1002/mar.21629

Abstract

In two experimental studies, we tested the effect of COVID-19 vaccine scarcity on vaccine hesitancy. Based on extensive scarcity literature, we initially predicted that high (vs. low) scarcity would increase demand for vaccines, operationalized as one's willingness to receive a vaccine. Contrar...

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Published in: Psychology and Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa62127
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spelling v2 62127 2022-12-06 Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy a608354fa16f9c5101ec79a6a7f1be6c 0000-0003-3163-8798 Gabriela Jiga-Boy Gabriela Jiga-Boy true false 2022-12-06 HPS In two experimental studies, we tested the effect of COVID-19 vaccine scarcity on vaccine hesitancy. Based on extensive scarcity literature, we initially predicted that high (vs. low) scarcity would increase demand for vaccines, operationalized as one's willingness to receive a vaccine. Contrary to this prediction, Study 1 showed that scarcity of vaccines reduced participants’ sense of priority which, in turn, also reduced their vaccination intentions. Trust in doctors moderated the effect of perceived vaccination priority on vaccination intentions such that for individuals with high trust in doctors, reduced perceived priority did not reduce their vaccination intentions as much. Study 2 replicated these effects with a more general population sample, which included at-risk individuals for COVID-19 complications. At-risk participants (vs. low-risk) had higher perceived vaccination priority, but describing vaccine doses as scarce reduced vaccination intentions similarly across both groups. Moreover, Study 2 demonstrated that compassion for others is a boundary condition of the effect of vaccine scarcity on vaccination intentions. For participants with high compassion, scarcity reduces willingness to receive a vaccine; for participants with low compassion, scarcity increases their willingness to be vaccinated. Our results suggest that health policymakers need to deemphasize the scarcity of vaccines to increase vaccine acceptance. Journal Article Psychology and Marketing 39 5 921 936 Wiley 0742-6046 1520-6793 at‐risk populations, compassion, COVID‐19, scarcity, trust, vaccine hesitancy, vaccinationintentions 1 5 2022 2022-05-01 10.1002/mar.21629 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University 2024-02-02T08:42:35.4838503 2022-12-06T12:01:57.3382601 Faculty of Medicine, Health and Life Sciences School of Psychology Beatriz Pereira 0000-0002-1091-0943 1 Amy Greiner Fehl 0000-0002-3498-8470 2 Stacey R. Finkelstein 3 Gabriela Jiga-Boy 0000-0003-3163-8798 4 Marta Caserotti 0000-0001-8839-0581 5 62127__26215__73354a61310b45529e0265cb17277654.pdf 62127.pdf 2023-01-09T11:15:06.3945733 Output 1206344 application/pdf Version of Record true © 2021 The Authors. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial‐NoDerivs License true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
spellingShingle Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
Gabriela Jiga-Boy
title_short Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
title_full Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
title_fullStr Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
title_full_unstemmed Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
title_sort Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
author_id_str_mv a608354fa16f9c5101ec79a6a7f1be6c
author_id_fullname_str_mv a608354fa16f9c5101ec79a6a7f1be6c_***_Gabriela Jiga-Boy
author Gabriela Jiga-Boy
author2 Beatriz Pereira
Amy Greiner Fehl
Stacey R. Finkelstein
Gabriela Jiga-Boy
Marta Caserotti
format Journal article
container_title Psychology and Marketing
container_volume 39
container_issue 5
container_start_page 921
publishDate 2022
institution Swansea University
issn 0742-6046
1520-6793
doi_str_mv 10.1002/mar.21629
publisher Wiley
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
active_str 0
description In two experimental studies, we tested the effect of COVID-19 vaccine scarcity on vaccine hesitancy. Based on extensive scarcity literature, we initially predicted that high (vs. low) scarcity would increase demand for vaccines, operationalized as one's willingness to receive a vaccine. Contrary to this prediction, Study 1 showed that scarcity of vaccines reduced participants’ sense of priority which, in turn, also reduced their vaccination intentions. Trust in doctors moderated the effect of perceived vaccination priority on vaccination intentions such that for individuals with high trust in doctors, reduced perceived priority did not reduce their vaccination intentions as much. Study 2 replicated these effects with a more general population sample, which included at-risk individuals for COVID-19 complications. At-risk participants (vs. low-risk) had higher perceived vaccination priority, but describing vaccine doses as scarce reduced vaccination intentions similarly across both groups. Moreover, Study 2 demonstrated that compassion for others is a boundary condition of the effect of vaccine scarcity on vaccination intentions. For participants with high compassion, scarcity reduces willingness to receive a vaccine; for participants with low compassion, scarcity increases their willingness to be vaccinated. Our results suggest that health policymakers need to deemphasize the scarcity of vaccines to increase vaccine acceptance.
published_date 2022-05-01T08:42:34Z
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score 11.013148

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