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How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique

Clarissa Theadora, Maria Veronica Amelia, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon Ooi, Yogesh Dwivedi

Journal of Product and Brand Management, Volume: 32, Issue: 4

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1108/jpbm-02-2022-3855

Published in: Journal of Product and Brand Management
ISSN: 1061-0421 1061-0421
Published: Emerald 2022
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title How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
spellingShingle How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
Yogesh Dwivedi
title_short How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
title_full How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
title_fullStr How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
title_full_unstemmed How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
title_sort How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Clarissa Theadora
Maria Veronica Amelia
Garry Wei-Han Tan
Pei-San Lo
Keng-Boon Ooi
Yogesh Dwivedi
format Journal article
container_title Journal of Product and Brand Management
container_volume 32
container_issue 4
publishDate 2022
institution Swansea University
issn 1061-0421
1061-0421
doi_str_mv 10.1108/jpbm-02-2022-3855
publisher Emerald
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2022-12-29T05:08:57Z
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