No Cover Image

Journal article 461 views 74 downloads

The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing

Amy Isham Orcid Logo, Judith Geusen, Birgitta Gatersleben

International Journal of Environmental Research and Public Health, Volume: 19, Issue: 19, Start page: 11948

Swansea University Author: Amy Isham Orcid Logo

  • 61463_VoR.pdf

    PDF | Version of Record

    © 2022 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license

    Download (642.3KB)

Check full text

DOI (Published version): 10.3390/ijerph191911948

Abstract

Significant reductions in the consumption of meat and dairy products are required to limit environmental damage and meet climate targets. However, individuals choosing to adopt plant-based diets still form a minority. Whilst different types of message framings have been suggested to be a potential m...

Full description

Published in: International Journal of Environmental Research and Public Health
ISSN: 1660-4601
Published: MDPI AG 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa61463
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2022-10-14T15:57:43Z
last_indexed 2023-01-13T19:22:13Z
id cronfa61463
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2022-10-14T16:59:25.4225638</datestamp><bib-version>v2</bib-version><id>61463</id><entry>2022-10-06</entry><title>The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing</title><swanseaauthors><author><sid>5fce1ddf9df54207881ee2541a8e0074</sid><ORCID>0000-0001-6089-709X</ORCID><firstname>Amy</firstname><surname>Isham</surname><name>Amy Isham</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2022-10-06</date><deptcode>HPS</deptcode><abstract>Significant reductions in the consumption of meat and dairy products are required to limit environmental damage and meet climate targets. However, individuals choosing to adopt plant-based diets still form a minority. Whilst different types of message framings have been suggested to be a potential means of encouraging the uptake of plant-based diets, recent findings have often failed to document any differences in people&#x2019;s willingness to reduce their consumption of animal products based on whether messages emphasize the health or environmental benefits of plant-based diets. This research examined whether individual wellbeing might interact with health versus environmental message frames to determine people&#x2019;s liking and willingness to pay for plant-based products. Across two experiments with a university (Study 1) and a non-student, adult sample (Study 2), participants were exposed to different hypothetical labels for plant-based foods and asked to rate their liking and willingness to pay for each. In line with existing findings, results demonstrated a trend whereby showing health (versus environmental) information on food labels did not in itself influence participants perceptions of the food products. Higher levels of positive wellbeing were associated with greater liking and willingness to pay for the plant-based foods (B values ranging from 0.04 to 0.45). Further, there was an interaction effect whereby levels of negative affect were differentially linked to liking and willingness to pay across the health and environmental framing conditions (B values ranging from 0.03 to 0.38). In particular, negative affect appears to have a greater negative impact on the product liking and willingness to pay when environmental label framings are used. This effect was most pronounced for the product liking dependent variable (B = &#x2212;0.29 in the environmental framing condition). This research therefore extends understandings of the more specific instances in which message framings can impact perceptions of plant-based foods. The implications of the findings for understanding how best to promote uptake of plant-based diets are discussed.</abstract><type>Journal Article</type><journal>International Journal of Environmental Research and Public Health</journal><volume>19</volume><journalNumber>19</journalNumber><paginationStart>11948</paginationStart><paginationEnd/><publisher>MDPI AG</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint/><issnElectronic>1660-4601</issnElectronic><keywords>plant-based foods; food labelling; message framing; wellbeing; willingness to pay; product liking</keywords><publishedDay>21</publishedDay><publishedMonth>9</publishedMonth><publishedYear>2022</publishedYear><publishedDate>2022-09-21</publishedDate><doi>10.3390/ijerph191911948</doi><url/><notes>Data Availability Statement: The data presented in this study are openly available on the OpenScience Framework at https://osf.io/g89dm/ (accessed on 1 August 2022).</notes><college>COLLEGE NANME</college><department>Psychology</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>HPS</DepartmentCode><institution>Swansea University</institution><apcterm/><funders>The authors gratefully acknowledge financial support from the UK Economic and Social Research Council (ESRC) in particular through grant no: ES/M010163/1 which supports the Centre for the Understanding of Sustainable Prosperity.</funders><projectreference/><lastEdited>2022-10-14T16:59:25.4225638</lastEdited><Created>2022-10-06T13:26:43.0545758</Created><path><level id="1">Faculty of Medicine, Health and Life Sciences</level><level id="2">School of Psychology</level></path><authors><author><firstname>Amy</firstname><surname>Isham</surname><orcid>0000-0001-6089-709X</orcid><order>1</order></author><author><firstname>Judith</firstname><surname>Geusen</surname><order>2</order></author><author><firstname>Birgitta</firstname><surname>Gatersleben</surname><order>3</order></author></authors><documents><document><filename>61463__25465__e3793660592b4ffca7146bdf34b4bf81.pdf</filename><originalFilename>61463_VoR.pdf</originalFilename><uploaded>2022-10-14T16:58:06.1602462</uploaded><type>Output</type><contentLength>657720</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>&#xA9; 2022 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>https://creativecommons.org/licenses/by/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling 2022-10-14T16:59:25.4225638 v2 61463 2022-10-06 The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing 5fce1ddf9df54207881ee2541a8e0074 0000-0001-6089-709X Amy Isham Amy Isham true false 2022-10-06 HPS Significant reductions in the consumption of meat and dairy products are required to limit environmental damage and meet climate targets. However, individuals choosing to adopt plant-based diets still form a minority. Whilst different types of message framings have been suggested to be a potential means of encouraging the uptake of plant-based diets, recent findings have often failed to document any differences in people’s willingness to reduce their consumption of animal products based on whether messages emphasize the health or environmental benefits of plant-based diets. This research examined whether individual wellbeing might interact with health versus environmental message frames to determine people’s liking and willingness to pay for plant-based products. Across two experiments with a university (Study 1) and a non-student, adult sample (Study 2), participants were exposed to different hypothetical labels for plant-based foods and asked to rate their liking and willingness to pay for each. In line with existing findings, results demonstrated a trend whereby showing health (versus environmental) information on food labels did not in itself influence participants perceptions of the food products. Higher levels of positive wellbeing were associated with greater liking and willingness to pay for the plant-based foods (B values ranging from 0.04 to 0.45). Further, there was an interaction effect whereby levels of negative affect were differentially linked to liking and willingness to pay across the health and environmental framing conditions (B values ranging from 0.03 to 0.38). In particular, negative affect appears to have a greater negative impact on the product liking and willingness to pay when environmental label framings are used. This effect was most pronounced for the product liking dependent variable (B = −0.29 in the environmental framing condition). This research therefore extends understandings of the more specific instances in which message framings can impact perceptions of plant-based foods. The implications of the findings for understanding how best to promote uptake of plant-based diets are discussed. Journal Article International Journal of Environmental Research and Public Health 19 19 11948 MDPI AG 1660-4601 plant-based foods; food labelling; message framing; wellbeing; willingness to pay; product liking 21 9 2022 2022-09-21 10.3390/ijerph191911948 Data Availability Statement: The data presented in this study are openly available on the OpenScience Framework at https://osf.io/g89dm/ (accessed on 1 August 2022). COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University The authors gratefully acknowledge financial support from the UK Economic and Social Research Council (ESRC) in particular through grant no: ES/M010163/1 which supports the Centre for the Understanding of Sustainable Prosperity. 2022-10-14T16:59:25.4225638 2022-10-06T13:26:43.0545758 Faculty of Medicine, Health and Life Sciences School of Psychology Amy Isham 0000-0001-6089-709X 1 Judith Geusen 2 Birgitta Gatersleben 3 61463__25465__e3793660592b4ffca7146bdf34b4bf81.pdf 61463_VoR.pdf 2022-10-14T16:58:06.1602462 Output 657720 application/pdf Version of Record true © 2022 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license true eng https://creativecommons.org/licenses/by/4.0/
title The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
spellingShingle The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
Amy Isham
title_short The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
title_full The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
title_fullStr The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
title_full_unstemmed The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
title_sort The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing
author_id_str_mv 5fce1ddf9df54207881ee2541a8e0074
author_id_fullname_str_mv 5fce1ddf9df54207881ee2541a8e0074_***_Amy Isham
author Amy Isham
author2 Amy Isham
Judith Geusen
Birgitta Gatersleben
format Journal article
container_title International Journal of Environmental Research and Public Health
container_volume 19
container_issue 19
container_start_page 11948
publishDate 2022
institution Swansea University
issn 1660-4601
doi_str_mv 10.3390/ijerph191911948
publisher MDPI AG
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
active_str 0
description Significant reductions in the consumption of meat and dairy products are required to limit environmental damage and meet climate targets. However, individuals choosing to adopt plant-based diets still form a minority. Whilst different types of message framings have been suggested to be a potential means of encouraging the uptake of plant-based diets, recent findings have often failed to document any differences in people’s willingness to reduce their consumption of animal products based on whether messages emphasize the health or environmental benefits of plant-based diets. This research examined whether individual wellbeing might interact with health versus environmental message frames to determine people’s liking and willingness to pay for plant-based products. Across two experiments with a university (Study 1) and a non-student, adult sample (Study 2), participants were exposed to different hypothetical labels for plant-based foods and asked to rate their liking and willingness to pay for each. In line with existing findings, results demonstrated a trend whereby showing health (versus environmental) information on food labels did not in itself influence participants perceptions of the food products. Higher levels of positive wellbeing were associated with greater liking and willingness to pay for the plant-based foods (B values ranging from 0.04 to 0.45). Further, there was an interaction effect whereby levels of negative affect were differentially linked to liking and willingness to pay across the health and environmental framing conditions (B values ranging from 0.03 to 0.38). In particular, negative affect appears to have a greater negative impact on the product liking and willingness to pay when environmental label framings are used. This effect was most pronounced for the product liking dependent variable (B = −0.29 in the environmental framing condition). This research therefore extends understandings of the more specific instances in which message framings can impact perceptions of plant-based foods. The implications of the findings for understanding how best to promote uptake of plant-based diets are discussed.
published_date 2022-09-21T04:20:17Z
_version_ 1763754343106871296
score 11.013619

Similar Items