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Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project

Patrick Elf Orcid Logo, Amy Isham Orcid Logo, Birgitta Gatersleben

Business Strategy and the Environment, Volume: 30, Issue: 2, Pages: 1037 - 1050

Swansea University Author: Amy Isham Orcid Logo

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DOI (Published version): 10.1002/bse.2668

Abstract

Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3-year beha...

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Published in: Business Strategy and the Environment
ISSN: 0964-4733 1099-0836
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa61460
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first_indexed 2022-10-14T15:51:59Z
last_indexed 2023-01-13T19:22:12Z
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spelling 2022-10-14T16:53:43.7412572 v2 61460 2022-10-06 Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project 5fce1ddf9df54207881ee2541a8e0074 0000-0001-6089-709X Amy Isham Amy Isham true false 2022-10-06 HPS Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3-year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers' attempts to live more sustainable lifestyles. We examined the effectiveness of the project involving multifaceted behaviour change interventions, testing for behavioural changes both during and after the project period. In addition, we explored changes in participants' attitudes towards the company. Findings show that the extensive set of interventions led to changes in pro-environmental behaviours across all three participant groups with potentially positive impacts on the customer–company relationship. The article thus provides a call for further businesses to engage in similar behaviour change projects that would allow citizens to engage in more sustainable lifestyles and behaviours across contexts. Journal Article Business Strategy and the Environment 30 2 1037 1050 Wiley 0964-4733 1099-0836 behaviour change, IKEA, intervention, pro-environmental behaviour, responsible business,retailer, sustainable lifestyles 1 2 2021 2021-02-01 10.1002/bse.2668 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University 2022-10-14T16:53:43.7412572 2022-10-06T13:18:52.3384175 Faculty of Medicine, Health and Life Sciences School of Psychology Patrick Elf 0000-0001-7420-4434 1 Amy Isham 0000-0001-6089-709X 2 Birgitta Gatersleben 3 61460__25464__496d60632dab421aa3ec456a63a74c38.pdf 61460_VoR.pdf 2022-10-14T16:52:36.4472854 Output 9855093 application/pdf Version of Record true © 2020 The Authors. This is an open access article under the terms of the Creative Commons Attribution License true eng http://creativecommons.org/licenses/by/4.0/
title Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
spellingShingle Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
Amy Isham
title_short Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
title_full Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
title_fullStr Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
title_full_unstemmed Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
title_sort Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project
author_id_str_mv 5fce1ddf9df54207881ee2541a8e0074
author_id_fullname_str_mv 5fce1ddf9df54207881ee2541a8e0074_***_Amy Isham
author Amy Isham
author2 Patrick Elf
Amy Isham
Birgitta Gatersleben
format Journal article
container_title Business Strategy and the Environment
container_volume 30
container_issue 2
container_start_page 1037
publishDate 2021
institution Swansea University
issn 0964-4733
1099-0836
doi_str_mv 10.1002/bse.2668
publisher Wiley
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
active_str 0
description Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3-year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers' attempts to live more sustainable lifestyles. We examined the effectiveness of the project involving multifaceted behaviour change interventions, testing for behavioural changes both during and after the project period. In addition, we explored changes in participants' attitudes towards the company. Findings show that the extensive set of interventions led to changes in pro-environmental behaviours across all three participant groups with potentially positive impacts on the customer–company relationship. The article thus provides a call for further businesses to engage in similar behaviour change projects that would allow citizens to engage in more sustainable lifestyles and behaviours across contexts.
published_date 2021-02-01T04:20:17Z
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