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Aesthetic appeal influences visual search performance

Irene Reppa Orcid Logo, Siné McDougall Orcid Logo

Attention, Perception, and Psychophysics, Volume: 84, Pages: 2483 - 2506

Swansea University Author: Irene Reppa Orcid Logo

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DOI (Published version): 10.3758/s13414-022-02567-3

Abstract

Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attenti...

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Published in: Attention, Perception, and Psychophysics
ISSN: 1943-3921 1943-393X
Published: Springer Science and Business Media LLC 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa61395
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first_indexed 2022-10-01T11:15:15Z
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spelling 2023-01-05T15:43:34.2377479 v2 61395 2022-10-01 Aesthetic appeal influences visual search performance 7824f127c16603af4e08530245a62400 0000-0002-2853-2311 Irene Reppa Irene Reppa true false 2022-10-01 HPS Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object’s aesthetic appeal influences visual search performance. Journal Article Attention, Perception, and Psychophysics 84 2483 2506 Springer Science and Business Media LLC 1943-3921 1943-393X 14 10 2022 2022-10-14 10.3758/s13414-022-02567-3 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-01-05T15:43:34.2377479 2022-10-01T12:13:11.0870588 Faculty of Medicine, Health and Life Sciences School of Psychology Irene Reppa 0000-0002-2853-2311 1 Siné McDougall 0000-0001-6595-1622 2 61395__25613__9e7c71209449492cbe743d51331117e8.pdf 61395_VoR.pdf 2022-10-28T17:19:45.2684205 Output 1353166 application/pdf Version of Record true Copyright: The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/
title Aesthetic appeal influences visual search performance
spellingShingle Aesthetic appeal influences visual search performance
Irene Reppa
title_short Aesthetic appeal influences visual search performance
title_full Aesthetic appeal influences visual search performance
title_fullStr Aesthetic appeal influences visual search performance
title_full_unstemmed Aesthetic appeal influences visual search performance
title_sort Aesthetic appeal influences visual search performance
author_id_str_mv 7824f127c16603af4e08530245a62400
author_id_fullname_str_mv 7824f127c16603af4e08530245a62400_***_Irene Reppa
author Irene Reppa
author2 Irene Reppa
Siné McDougall
format Journal article
container_title Attention, Perception, and Psychophysics
container_volume 84
container_start_page 2483
publishDate 2022
institution Swansea University
issn 1943-3921
1943-393X
doi_str_mv 10.3758/s13414-022-02567-3
publisher Springer Science and Business Media LLC
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
active_str 0
description Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object’s aesthetic appeal influences visual search performance.
published_date 2022-10-14T04:20:13Z
_version_ 1763754338438610944
score 11.037056

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