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News Media Use, Talk Networks, and Anti-Elitism across Geographic Location: Evidence from Wisconsin

Chris Wells Orcid Logo, Lewis A. Friedland, Ceri Hughes, Dhavan V. Shah, Jiyoun Suk, Michael W. Wagner

The International Journal of Press/Politics, Volume: 26, Issue: 2, Pages: 438 - 463

Swansea University Author: Ceri Hughes

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Abstract

A certain social-political geography recurs across European and North American societies: As post-industrialization and mechanization of agriculture have disrupted economies, rural and nonmetropolitan areas are aging and declining in population, leading to widening political and cultural gaps betwee...

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Published in: The International Journal of Press/Politics
ISSN: 1940-1612 1940-1620
Published: SAGE Publications 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa60716
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Abstract: A certain social-political geography recurs across European and North American societies: As post-industrialization and mechanization of agriculture have disrupted economies, rural and nonmetropolitan areas are aging and declining in population, leading to widening political and cultural gaps between metropolitan and rural communities. Yet political communication research tends to focus on national or cross-national levels, often emphasizing networked digital media and an implicitly global information order. We contend that geographic place still provides a powerful grounding for individuals’ lifeworld experiences, identities, and orientations to political communications and politics. Focusing on the U.S. state of Wisconsin, and presenting data gathered in 2018, this study demonstrates significant, though often small, differences between geographic locations in terms of their patterns of media consumption, political talk, and anti-elite attitudes. Importantly, television news continues to play a major role in citizens’ repertoires across locations, suggesting we must continue to pay attention to this broadcast medium. Residents of more metropolitan communities consume significantly more national and international news from prestige sources such as the New York Times, and their talk networks are more cleanly sorted by partisanship. Running against common stereotypes of news media use, residents of small towns and rural areas consume no more conservative media than other citizens, even without controlling for partisanship. Our theoretical model and empirical results call for further attention to the intersections of place and politics in understanding news consumption behaviors and the meanings citizens draw from media content.
Keywords: geography, polarization, populism, political talk, public opinion, media use
College: Faculty of Humanities and Social Sciences
Funders: This research was supported by grants from the University of Wisconsin - Madison Office of the Vice Chancellor for Research and Graduate Education with funding from the Wisconsin Alumni Research Foundation, the William and Flora Hewlett Foundation, and the John S. and James L. Knight Foundation.
Issue: 2
Start Page: 438
End Page: 463