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Conference Paper/Proceeding/Abstract 433 views 22 downloads

Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020

Vishal Mehra, Prabhsimran Singh, Yogesh Dwivedi Orcid Logo, Gurpreet Singh, Ravinder Singh Sawhney

Lecture Notes in Computer Science, Volume: 13454, Pages: 391 - 402

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-031-15342-6_30

Published in: Lecture Notes in Computer Science
ISBN: 9783031153419 9783031153426
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60466
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first_indexed 2022-07-12T18:26:24Z
last_indexed 2023-01-13T19:20:37Z
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spelling v2 60466 2022-07-12 Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020 d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-07-12 CBAE Conference Paper/Proceeding/Abstract Lecture Notes in Computer Science 13454 391 402 Springer International Publishing Cham 9783031153419 9783031153426 0302-9743 1611-3349 COVID-19; Digital media; Euro 2020; Social media; Sport branding; Sport management; Twitter 6 9 2022 2022-09-06 10.1007/978-3-031-15342-6_30 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Other 2024-07-29T15:57:10.3170399 2022-07-12T19:21:31.9723397 Faculty of Humanities and Social Sciences School of Management - Business Management Vishal Mehra 1 Prabhsimran Singh 2 Yogesh Dwivedi 0000-0002-5547-9990 3 Gurpreet Singh 4 Ravinder Singh Sawhney 5 60466__24560__f8d561ed19f540d5890956e35cbddae4.pdf Who's the bigger Brand Thorugh an assessment of Fan engagement during Euro 2020.pdf 2022-07-12T19:26:07.3075407 Output 538002 application/pdf Accepted Manuscript true 2023-09-06T00:00:00.0000000 true eng
title Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
spellingShingle Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
Yogesh Dwivedi
title_short Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
title_full Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
title_fullStr Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
title_full_unstemmed Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
title_sort Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Vishal Mehra
Prabhsimran Singh
Yogesh Dwivedi
Gurpreet Singh
Ravinder Singh Sawhney
format Conference Paper/Proceeding/Abstract
container_title Lecture Notes in Computer Science
container_volume 13454
container_start_page 391
publishDate 2022
institution Swansea University
isbn 9783031153419
9783031153426
issn 0302-9743
1611-3349
doi_str_mv 10.1007/978-3-031-15342-6_30
publisher Springer International Publishing
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2022-09-06T15:57:09Z
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