Journal article 545 views 30 downloads
Customer agility and big data analytics in new product context
Hsiao-Ting Tseng,
Niloofar Aghaali,
Nick Hajli 
Technological Forecasting and Social Change, Volume: 180, Start page: 121690
Swansea University Author:
Nick Hajli
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DOI (Published version): 10.1016/j.techfore.2022.121690
Abstract
Customer agility and big data analytics in new product context
| Published in: | Technological Forecasting and Social Change |
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| ISSN: | 0040-1625 |
| Published: |
Elsevier BV
2022
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa59894 |
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| Keywords: |
Customer agility; Big data analytics; New Product Success; Survey |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
121690 |