Innovating Online Journalism: New Ways of Storytelling

Kulkarni, Shirish; Thomas, Richard; Komorowski, Marlen; Lewis, Justin

doi:10.1080/17512786.2021.2020675

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Innovating Online Journalism: New Ways of Storytelling

Shirish Kulkarni, Richard Thomas

, Marlen Komorowski

, Justin Lewis

Journalism Practice, Volume: 17, Issue: 9, Pages: 1845 - 1863

Swansea University Author: Richard Thomas

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DOI (Published version): 10.1080/17512786.2021.2020675

Abstract

Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remain...

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Published in:	Journalism Practice
ISSN:	1751-2786 1751-2794
Published:	Informa UK Limited 2023
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa59228

first_indexed	2022-01-24T10:11:38Z
last_indexed	2024-11-14T12:15:07Z
id	cronfa59228
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spelling	2024-06-05T16:32:07.3889063 v2 59228 2022-01-24 Innovating Online Journalism: New Ways of Storytelling 6458b4d9c68a8d6431e86961e74dccb5 0000-0003-3511-5628 Richard Thomas Richard Thomas true false 2022-01-24 CACS Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remains predominant in journalism – is the most effective way of communicating information online. Based on a mixed-methods approach using qualitative data from workshops and expert consultations, we developed a series of new “prototypes” of online news storytelling and tested them with a wide range of audiences (N = 1268). Building on earlier work, we find that linear forms of storytelling - rarely used in news - are more effective in transferring knowledge to news consumers and are seen as more engaging, convenient and useful than the traditional inverted pyramid. We then identified key principles that should underlie a more user-focussed approach to narratives in online news. Journal Article Journalism Practice 17 9 1845 1863 Informa UK Limited 1751-2786 1751-2794 Inverted pyramid; innovation; traditional media; online news; storytelling; BBC; survey 21 10 2023 2023-10-21 10.1080/17512786.2021.2020675 COLLEGE NANME Culture and Communications School COLLEGE CODE CACS Swansea University Another institution paid the OA fee This work was supported by the Clwstwr programme (https://clwstwr.org.uk/) under the Creative Industries Clusters Programme of the Industrial Strategy Challenge Fund of UKRI under the grant number AH/S002790/. 2024-06-05T16:32:07.3889063 2022-01-24T10:09:57.0985729 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Shirish Kulkarni 1 Richard Thomas 0000-0003-3511-5628 2 Marlen Komorowski 0000-0003-1944-9855 3 Justin Lewis 4 59228__22201__6d6d2a0081f54c08b38708e44b04213f.pdf 59228_VOR.pdf 2022-01-24T10:13:04.3890771 Output 2323894 application/pdf Version of Record true © 2022 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title	Innovating Online Journalism: New Ways of Storytelling
spellingShingle	Innovating Online Journalism: New Ways of Storytelling Richard Thomas
title_short	Innovating Online Journalism: New Ways of Storytelling
title_full	Innovating Online Journalism: New Ways of Storytelling
title_fullStr	Innovating Online Journalism: New Ways of Storytelling
title_full_unstemmed	Innovating Online Journalism: New Ways of Storytelling
title_sort	Innovating Online Journalism: New Ways of Storytelling
author_id_str_mv	6458b4d9c68a8d6431e86961e74dccb5
author_id_fullname_str_mv	6458b4d9c68a8d6431e86961e74dccb5_***_Richard Thomas
author	Richard Thomas
author2	Shirish Kulkarni Richard Thomas Marlen Komorowski Justin Lewis
format	Journal article
container_title	Journalism Practice
container_volume	17
container_issue	9
container_start_page	1845
publishDate	2023
institution	Swansea University
issn	1751-2786 1751-2794
doi_str_mv	10.1080/17512786.2021.2020675
publisher	Informa UK Limited
college_str	Faculty of Humanities and Social Sciences
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hierarchy_top_title	Faculty of Humanities and Social Sciences
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department_str	School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
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description	Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remains predominant in journalism – is the most effective way of communicating information online. Based on a mixed-methods approach using qualitative data from workshops and expert consultations, we developed a series of new “prototypes” of online news storytelling and tested them with a wide range of audiences (N = 1268). Building on earlier work, we find that linear forms of storytelling - rarely used in news - are more effective in transferring knowledge to news consumers and are seen as more engaging, convenient and useful than the traditional inverted pyramid. We then identified key principles that should underlie a more user-focussed approach to narratives in online news.
published_date	2023-10-21T08:08:51Z
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Innovating Online Journalism: New Ways of Storytelling

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