Journal article 775 views
Does Web Advertising Work? Memory for Print vs. Online Media
S. Shyam Sundar,
Sunetra Narayan,
Rafael Obregon,
Charu Uppal
Journalism & Mass Communication Quarterly, Volume: 75, Issue: 4, Pages: 822 - 835
Swansea University Author: Charu Uppal
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/107769909807500414
Abstract
Does Web Advertising Work? Memory for Print vs. Online Media
| Published in: | Journalism & Mass Communication Quarterly |
|---|---|
| ISSN: | 1077-6990 2161-430X |
| Published: |
SAGE Publications
1998
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa58690 |
| Item Description: |
The paper was honoured with the best paper award in AEJMC- Association for Education in Journalism and Mass Communication, 1998. |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
822 |
| End Page: |
835 |