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Online Sport Brand Communities

Nick Hajli Orcid Logo

Handbook of Research on Integrating Social Media into Strategic Marketing, Pages: 35 - 45

Swansea University Author: Nick Hajli Orcid Logo

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DOI (Published version): 10.4018/978-1-4666-8353-2.ch003

Published in: Handbook of Research on Integrating Social Media into Strategic Marketing
ISBN: 9781466683532 9781466683549
ISSN: 2327-5502 2327-5529
Published: IGI Global 2015
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URI: https://cronfa.swan.ac.uk/Record/cronfa58412
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first_indexed 2021-11-15T15:58:14Z
last_indexed 2021-11-16T04:24:51Z
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spelling 2021-11-15T15:58:16.2991985 v2 58412 2021-10-19 Online Sport Brand Communities 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2021-10-19 BBU Book chapter Handbook of Research on Integrating Social Media into Strategic Marketing 35 45 IGI Global 9781466683532 9781466683549 2327-5502 2327-5529 1 1 2015 2015-01-01 10.4018/978-1-4666-8353-2.ch003 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-11-15T15:58:16.2991985 2021-10-19T14:33:46.5508019 Faculty of Humanities and Social Sciences School of Management - Business Management Nick Hajli 0000-0002-9818-181X 1
title Online Sport Brand Communities
spellingShingle Online Sport Brand Communities
Nick Hajli
title_short Online Sport Brand Communities
title_full Online Sport Brand Communities
title_fullStr Online Sport Brand Communities
title_full_unstemmed Online Sport Brand Communities
title_sort Online Sport Brand Communities
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Nick Hajli
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container_title Handbook of Research on Integrating Social Media into Strategic Marketing
container_start_page 35
publishDate 2015
institution Swansea University
isbn 9781466683532
9781466683549
issn 2327-5502
2327-5529
doi_str_mv 10.4018/978-1-4666-8353-2.ch003
publisher IGI Global
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2015-01-01T04:14:55Z
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