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Role of smart tourism technology in heritage tourism development

Janarthanan Balakrishnan, Yogesh Dwivedi Orcid Logo, Tegwen Malik Orcid Logo, Abdullah M. Baabdullah

Journal of Sustainable Tourism, Volume: 31, Issue: 11, Pages: 2506 - 2525

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Tegwen Malik Orcid Logo

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DOI (Published version): 10.1080/09669582.2021.1995398

Abstract

This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience, influencing tourists’ intentions to revisit, thus benefiting the image of a heritage site. A conceptual model was...

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Published in: Journal of Sustainable Tourism
ISSN: 0966-9582 1747-7646
Published: Informa UK Limited 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa58303
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first_indexed 2021-10-12T13:29:57Z
last_indexed 2023-01-11T14:38:49Z
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spelling v2 58303 2021-10-12 Role of smart tourism technology in heritage tourism development d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false d7e74f3c3979dff2baba1a16fe50e24a 0000-0003-4315-5726 Tegwen Malik Tegwen Malik true false 2021-10-12 CBAE This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience, influencing tourists’ intentions to revisit, thus benefiting the image of a heritage site. A conceptual model was developed by formulating key reasoning from the elaboration likelihood model (ELM) and flow theory. Four hundred samples were collected from four national heritage sites in India to test the model. The results indicated that the STT role is critical in developing tourists’ STT experience and revisit intention, with STT attributes representing the central route of elaboration tending to play a stronger role. This study discusses results across age (old/young) and gender (male/female) with theoretical implications that could also contribute meaningful insights to marketers, government bodies, and corporations involved in tourism development. Importantly, the emergence of STT and the dimensions of the heritage site image are discussed from a sustainability perspective. Journal Article Journal of Sustainable Tourism 31 11 2506 2525 Informa UK Limited 0966-9582 1747-7646 Natural heritage tourism development; smart tourism technology; elaboration likelihood model; flow theory; STT experience; revisit intention; heritage site image 2 11 2023 2023-11-02 10.1080/09669582.2021.1995398 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-06-05T16:34:09.3404173 2021-10-12T14:25:12.0514730 Faculty of Humanities and Social Sciences School of Management - Business Management Janarthanan Balakrishnan 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Tegwen Malik 0000-0003-4315-5726 3 Abdullah M. Baabdullah 4 58303__21146__aa6f55f3da8b4e5c8f2a9b65c58b775f.pdf FinalManuscript.pdf 2021-10-12T14:29:43.9624104 Output 485736 application/pdf Accepted Manuscript true 2023-04-30T00:00:00.0000000 Released under the terms of a CC BY-NC license. true eng https://creativecommons.org/licenses/by-nc/4.0/
title Role of smart tourism technology in heritage tourism development
spellingShingle Role of smart tourism technology in heritage tourism development
Yogesh Dwivedi
Tegwen Malik
title_short Role of smart tourism technology in heritage tourism development
title_full Role of smart tourism technology in heritage tourism development
title_fullStr Role of smart tourism technology in heritage tourism development
title_full_unstemmed Role of smart tourism technology in heritage tourism development
title_sort Role of smart tourism technology in heritage tourism development
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
d7e74f3c3979dff2baba1a16fe50e24a
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
d7e74f3c3979dff2baba1a16fe50e24a_***_Tegwen Malik
author Yogesh Dwivedi
Tegwen Malik
author2 Janarthanan Balakrishnan
Yogesh Dwivedi
Tegwen Malik
Abdullah M. Baabdullah
format Journal article
container_title Journal of Sustainable Tourism
container_volume 31
container_issue 11
container_start_page 2506
publishDate 2023
institution Swansea University
issn 0966-9582
1747-7646
doi_str_mv 10.1080/09669582.2021.1995398
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience, influencing tourists’ intentions to revisit, thus benefiting the image of a heritage site. A conceptual model was developed by formulating key reasoning from the elaboration likelihood model (ELM) and flow theory. Four hundred samples were collected from four national heritage sites in India to test the model. The results indicated that the STT role is critical in developing tourists’ STT experience and revisit intention, with STT attributes representing the central route of elaboration tending to play a stronger role. This study discusses results across age (old/young) and gender (male/female) with theoretical implications that could also contribute meaningful insights to marketers, government bodies, and corporations involved in tourism development. Importantly, the emergence of STT and the dimensions of the heritage site image are discussed from a sustainability perspective.
published_date 2023-11-02T16:34:08Z
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score 11.037275

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