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Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic

Becky Thomas, Victoria Alabraba, Sam Barnard, Hannah Beba, Julie Brake, Alison Cox, Rachael Bowker, Donna Edwards, Amanda Epps, Tamsin Fletcher-Salt, Patrick Holmes, Partha S. Kar, Nusrat Kausar, Bethany Kelly, Maria Leveridge, Phillip Newland-Jones, Sze May Ng, Amar Puttana, Rose Stewart

Journal of Diabetes Science and Technology, Volume: 17, Issue: 2, Start page: 193229682110548

Swansea University Author: Becky Thomas

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DOI (Published version): 10.1177/19322968211054862

Abstract

Background:Patient education is a fundamental aspect of self-management of diabetes. The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it.Methods:Education se...

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Published in: Journal of Diabetes Science and Technology
ISSN: 1932-2968 1932-2968
Published: SAGE Publications 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa58174
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first_indexed 2021-10-02T19:05:21Z
last_indexed 2023-01-11T14:38:35Z
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The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it.Methods:Education sessions were provided via 3 platforms in a variety of formats. “Tweetorials” and quizzes were delivered on the diabetes101 Twitter account, a virtual conference via Zoom and video presentations uploaded to YouTube. Audience engagement during and after the sessions were analyzed using social media metrics including impressions and engagement rate using Twitter analytics, Tweepsmap, and YouTube Studio.Results:A total of 22 “tweetorial” sessions and 5 quizzes with a total of 151 polls (both in tweetorial and quiz sessions) receiving a total of 21,269 votes took place. Overall, the 1-h tweetorial sessions gained 1,821,088 impressions with an engagement rate of 6.3%. The sessions received a total of 2,341 retweets, 2,467 replies and 10,060 likes. The quiz days included 113 polls receiving 16,069 votes. The conference covered 8 topics and was attended live by over 100 people on the day. The video presentations on YouTube have received a total of 2,916 views with a watch time of 281 h and 8,847 impressions.Conclusion:Despite the limitations of social media, it can be harnessed to provide relevant reliable information and education about diabetes allowing people the time and space to learn at their own pace.</abstract><type>Journal Article</type><journal>Journal of Diabetes Science and Technology</journal><volume>17</volume><journalNumber>2</journalNumber><paginationStart>193229682110548</paginationStart><paginationEnd/><publisher>SAGE Publications</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>1932-2968</issnPrint><issnElectronic>1932-2968</issnElectronic><keywords>diabetes, education, peer support, self-management, social media</keywords><publishedDay>31</publishedDay><publishedMonth>10</publishedMonth><publishedYear>2021</publishedYear><publishedDate>2021-10-31</publishedDate><doi>10.1177/19322968211054862</doi><url/><notes/><college>COLLEGE NANME</college><department>Health Data Science</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>HDAT</DepartmentCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2023-05-04T16:52:39.9861289</lastEdited><Created>2021-10-02T19:54:05.2773401</Created><path><level id="1">Faculty of Medicine, Health and Life Sciences</level><level id="2">Swansea University Medical School - Medicine</level></path><authors><author><firstname>Becky</firstname><surname>Thomas</surname><orcid/><order>1</order></author><author><firstname>Victoria</firstname><surname>Alabraba</surname><order>2</order></author><author><firstname>Sam</firstname><surname>Barnard</surname><order>3</order></author><author><firstname>Hannah</firstname><surname>Beba</surname><order>4</order></author><author><firstname>Julie</firstname><surname>Brake</surname><order>5</order></author><author><firstname>Alison</firstname><surname>Cox</surname><order>6</order></author><author><firstname>Rachael</firstname><surname>Bowker</surname><order>7</order></author><author><firstname>Donna</firstname><surname>Edwards</surname><order>8</order></author><author><firstname>Amanda</firstname><surname>Epps</surname><order>9</order></author><author><firstname>Tamsin</firstname><surname>Fletcher-Salt</surname><order>10</order></author><author><firstname>Patrick</firstname><surname>Holmes</surname><order>11</order></author><author><firstname>Partha S.</firstname><surname>Kar</surname><order>12</order></author><author><firstname>Nusrat</firstname><surname>Kausar</surname><order>13</order></author><author><firstname>Bethany</firstname><surname>Kelly</surname><order>14</order></author><author><firstname>Maria</firstname><surname>Leveridge</surname><order>15</order></author><author><firstname>Phillip</firstname><surname>Newland-Jones</surname><order>16</order></author><author><firstname>Sze May</firstname><surname>Ng</surname><order>17</order></author><author><firstname>Amar</firstname><surname>Puttana</surname><order>18</order></author><author><firstname>Rose</firstname><surname>Stewart</surname><order>19</order></author></authors><documents><document><filename>58174__21482__81c207f4786f4bf4858cc2182ee869be.pdf</filename><originalFilename>58174.pdf</originalFilename><uploaded>2021-11-10T16:51:21.6319338</uploaded><type>Output</type><contentLength>1311600</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>https://creativecommons.org/licenses/by-nc/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling v2 58174 2021-10-02 Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic e83b45ec71428bd748ce201048f43d6a Becky Thomas Becky Thomas true false 2021-10-02 HDAT Background:Patient education is a fundamental aspect of self-management of diabetes. The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it.Methods:Education sessions were provided via 3 platforms in a variety of formats. “Tweetorials” and quizzes were delivered on the diabetes101 Twitter account, a virtual conference via Zoom and video presentations uploaded to YouTube. Audience engagement during and after the sessions were analyzed using social media metrics including impressions and engagement rate using Twitter analytics, Tweepsmap, and YouTube Studio.Results:A total of 22 “tweetorial” sessions and 5 quizzes with a total of 151 polls (both in tweetorial and quiz sessions) receiving a total of 21,269 votes took place. Overall, the 1-h tweetorial sessions gained 1,821,088 impressions with an engagement rate of 6.3%. The sessions received a total of 2,341 retweets, 2,467 replies and 10,060 likes. The quiz days included 113 polls receiving 16,069 votes. The conference covered 8 topics and was attended live by over 100 people on the day. The video presentations on YouTube have received a total of 2,916 views with a watch time of 281 h and 8,847 impressions.Conclusion:Despite the limitations of social media, it can be harnessed to provide relevant reliable information and education about diabetes allowing people the time and space to learn at their own pace. Journal Article Journal of Diabetes Science and Technology 17 2 193229682110548 SAGE Publications 1932-2968 1932-2968 diabetes, education, peer support, self-management, social media 31 10 2021 2021-10-31 10.1177/19322968211054862 COLLEGE NANME Health Data Science COLLEGE CODE HDAT Swansea University 2023-05-04T16:52:39.9861289 2021-10-02T19:54:05.2773401 Faculty of Medicine, Health and Life Sciences Swansea University Medical School - Medicine Becky Thomas 1 Victoria Alabraba 2 Sam Barnard 3 Hannah Beba 4 Julie Brake 5 Alison Cox 6 Rachael Bowker 7 Donna Edwards 8 Amanda Epps 9 Tamsin Fletcher-Salt 10 Patrick Holmes 11 Partha S. Kar 12 Nusrat Kausar 13 Bethany Kelly 14 Maria Leveridge 15 Phillip Newland-Jones 16 Sze May Ng 17 Amar Puttana 18 Rose Stewart 19 58174__21482__81c207f4786f4bf4858cc2182ee869be.pdf 58174.pdf 2021-11-10T16:51:21.6319338 Output 1311600 application/pdf Version of Record true This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License true eng https://creativecommons.org/licenses/by-nc/4.0/
title Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
spellingShingle Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
Becky Thomas
title_short Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
title_full Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
title_fullStr Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
title_full_unstemmed Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
title_sort Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic
author_id_str_mv e83b45ec71428bd748ce201048f43d6a
author_id_fullname_str_mv e83b45ec71428bd748ce201048f43d6a_***_Becky Thomas
author Becky Thomas
author2 Becky Thomas
Victoria Alabraba
Sam Barnard
Hannah Beba
Julie Brake
Alison Cox
Rachael Bowker
Donna Edwards
Amanda Epps
Tamsin Fletcher-Salt
Patrick Holmes
Partha S. Kar
Nusrat Kausar
Bethany Kelly
Maria Leveridge
Phillip Newland-Jones
Sze May Ng
Amar Puttana
Rose Stewart
format Journal article
container_title Journal of Diabetes Science and Technology
container_volume 17
container_issue 2
container_start_page 193229682110548
publishDate 2021
institution Swansea University
issn 1932-2968
1932-2968
doi_str_mv 10.1177/19322968211054862
publisher SAGE Publications
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str Swansea University Medical School - Medicine{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}Swansea University Medical School - Medicine
document_store_str 1
active_str 0
description Background:Patient education is a fundamental aspect of self-management of diabetes. The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it.Methods:Education sessions were provided via 3 platforms in a variety of formats. “Tweetorials” and quizzes were delivered on the diabetes101 Twitter account, a virtual conference via Zoom and video presentations uploaded to YouTube. Audience engagement during and after the sessions were analyzed using social media metrics including impressions and engagement rate using Twitter analytics, Tweepsmap, and YouTube Studio.Results:A total of 22 “tweetorial” sessions and 5 quizzes with a total of 151 polls (both in tweetorial and quiz sessions) receiving a total of 21,269 votes took place. Overall, the 1-h tweetorial sessions gained 1,821,088 impressions with an engagement rate of 6.3%. The sessions received a total of 2,341 retweets, 2,467 replies and 10,060 likes. The quiz days included 113 polls receiving 16,069 votes. The conference covered 8 topics and was attended live by over 100 people on the day. The video presentations on YouTube have received a total of 2,916 views with a watch time of 281 h and 8,847 impressions.Conclusion:Despite the limitations of social media, it can be harnessed to provide relevant reliable information and education about diabetes allowing people the time and space to learn at their own pace.
published_date 2021-10-31T16:52:38Z
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score 11.037603

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