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Mobilizing Citizens at Their Level: A Case Study of Public Engagement

Charu Uppal

Journalism Practice, Volume: 15, Issue: 5, Pages: 601 - 619

Swansea University Author: Charu Uppal

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DOI (Published version): 10.1080/17512786.2020.1753561

Abstract

Mobilizing information (MI), defined as ‘information that allows the public to act,’ is often omitted in news stories because it is considered partisan. Without relevant MI in media, participation in public discourse is restricted to the politically aware, i.e., to politicians, interest groups, and...

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Published in: Journalism Practice
ISSN: 1751-2786 1751-2794
Published: Informa UK Limited 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57992
first_indexed 2021-10-20T15:53:19Z
last_indexed 2021-10-21T03:26:05Z
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spelling 2021-10-20T16:55:10.5610748 v2 57992 2021-09-20 Mobilizing Citizens at Their Level: A Case Study of Public Engagement 6c13edc929cf7fc4ec47f4a4257c1b36 Charu Uppal Charu Uppal true false 2021-09-20 CACS Mobilizing information (MI), defined as ‘information that allows the public to act,’ is often omitted in news stories because it is considered partisan. Without relevant MI in media, participation in public discourse is restricted to the politically aware, i.e., to politicians, interest groups, and activists. This paper argues that Lemert’s definition of MI is limited and does not consider building upon audience’ orientation. Applying a more complex form of MI identified earlier (study, author) that takes audience orientation into account, to a television talk show, the paper demonstrates how varying levels of MI may be utilized. Depending on audience orientation, MI can be either invitational or empowering. More specifically, the three types of invitational MI, in ascending order of their mobilizing potential, are motivational, informational, and purposive. MI’s (author, year) application is illustrated through one episode of Satyamev Jayate (SMJ), an Indian talk show, to demonstrate how MI may be directed at citizens with different levels of political orientation. SMJ has successfully engaged the public by adeptly bringing together interactive technologies, and journalistic methods. This paper also introduces the concept of “mobilizing context”. Journal Article Journalism Practice 15 5 601 619 Informa UK Limited 1751-2786 1751-2794 Citizen engagement; mobilizing information; television; news formats; journalism; mobilizing context; public communication campaigns; Satyamev Jayate 28 5 2021 2021-05-28 10.1080/17512786.2020.1753561 COLLEGE NANME Culture and Communications School COLLEGE CODE CACS Swansea University 2021-10-20T16:55:10.5610748 2021-09-20T20:51:52.7234679 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Charu Uppal 1 57992__21252__e40a6044e19a49f58930d7755e01df9f.pdf 57992.pdf 2021-10-20T16:54:19.2521262 Output 1666855 application/pdf Version of Record true © 2020 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Mobilizing Citizens at Their Level: A Case Study of Public Engagement
spellingShingle Mobilizing Citizens at Their Level: A Case Study of Public Engagement
Charu Uppal
title_short Mobilizing Citizens at Their Level: A Case Study of Public Engagement
title_full Mobilizing Citizens at Their Level: A Case Study of Public Engagement
title_fullStr Mobilizing Citizens at Their Level: A Case Study of Public Engagement
title_full_unstemmed Mobilizing Citizens at Their Level: A Case Study of Public Engagement
title_sort Mobilizing Citizens at Their Level: A Case Study of Public Engagement
author_id_str_mv 6c13edc929cf7fc4ec47f4a4257c1b36
author_id_fullname_str_mv 6c13edc929cf7fc4ec47f4a4257c1b36_***_Charu Uppal
author Charu Uppal
author2 Charu Uppal
format Journal article
container_title Journalism Practice
container_volume 15
container_issue 5
container_start_page 601
publishDate 2021
institution Swansea University
issn 1751-2786
1751-2794
doi_str_mv 10.1080/17512786.2020.1753561
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
document_store_str 1
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description Mobilizing information (MI), defined as ‘information that allows the public to act,’ is often omitted in news stories because it is considered partisan. Without relevant MI in media, participation in public discourse is restricted to the politically aware, i.e., to politicians, interest groups, and activists. This paper argues that Lemert’s definition of MI is limited and does not consider building upon audience’ orientation. Applying a more complex form of MI identified earlier (study, author) that takes audience orientation into account, to a television talk show, the paper demonstrates how varying levels of MI may be utilized. Depending on audience orientation, MI can be either invitational or empowering. More specifically, the three types of invitational MI, in ascending order of their mobilizing potential, are motivational, informational, and purposive. MI’s (author, year) application is illustrated through one episode of Satyamev Jayate (SMJ), an Indian talk show, to demonstrate how MI may be directed at citizens with different levels of political orientation. SMJ has successfully engaged the public by adeptly bringing together interactive technologies, and journalistic methods. This paper also introduces the concept of “mobilizing context”.
published_date 2021-05-28T14:13:28Z
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