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Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach

R.K. Jena, Yogesh Dwivedi Orcid Logo

Journal of Tourism Futures, Volume: 9, Issue: 3, Pages: 393 - 416

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1108/jtf-10-2020-0171

Abstract

Purpose: Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in ru...

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Published in: Journal of Tourism Futures
ISSN: 2055-5911
Published: Emerald 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa57205
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first_indexed 2021-06-25T09:45:36Z
last_indexed 2023-03-22T04:12:51Z
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spelling v2 57205 2021-06-25 Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-06-25 CBAE Purpose: Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India. Design/methodology/approach: Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India. Findings: The result of the study identified many significant barriers and their importance to tourism growth in rural India. Research limitations/implications: The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism.Originality/valueThe study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism. Journal Article Journal of Tourism Futures 9 3 393 416 Emerald 2055-5911 Rural Tourism, Barriers, MCDM, ISM, DEMATEL, India 14 9 2023 2023-09-14 10.1108/jtf-10-2020-0171 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-05-21T20:06:19.4890795 2021-06-25T10:39:01.1550021 Faculty of Humanities and Social Sciences School of Management - Business Management R.K. Jena 1 Yogesh Dwivedi 0000-0002-5547-9990 2 57205__22141__5b29be2553174a13a1a9185046f2b4e9.pdf 57205.pdf 2022-01-14T11:36:48.5583463 Output 459785 application/pdf Version of Record true © R.K. Jena and Yogesh Dwivedi. Distributed under the terms of a Creative Commons Attribution 4.0 License (CC BY 4.0). true eng https://creativecommons.org/licenses/by/4.0/
title Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
spellingShingle Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
Yogesh Dwivedi
title_short Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_full Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_fullStr Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_full_unstemmed Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_sort Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 R.K. Jena
Yogesh Dwivedi
format Journal article
container_title Journal of Tourism Futures
container_volume 9
container_issue 3
container_start_page 393
publishDate 2023
institution Swansea University
issn 2055-5911
doi_str_mv 10.1108/jtf-10-2020-0171
publisher Emerald
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Purpose: Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India. Design/methodology/approach: Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India. Findings: The result of the study identified many significant barriers and their importance to tourism growth in rural India. Research limitations/implications: The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism.Originality/valueThe study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism.
published_date 2023-09-14T20:06:17Z
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