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New product success through big data analytics: an empirical evidence from Iran
Farid Shirazi 
,
Hsiao-Ting Tseng ,
Olu Adegbite ,
Nick Hajli ,
Saeed Rouhani
,
Hsiao-Ting Tseng ,
Olu Adegbite ,
Nick Hajli ,
Saeed Rouhani
Information Technology & People, Volume: 35, Issue: 5, Pages: 1513 - 1539
Swansea University Author:
Nick Hajli
-
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DOI (Published version): 10.1108/itp-03-2020-0105
Abstract
New product success through big data analytics: an empirical evidence from Iran
| Published in: | Information Technology & People |
|---|---|
| ISSN: | 0959-3845 |
| Published: |
Emerald
2022
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa57048 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5 |
| Start Page: |
1513 |
| End Page: |
1539 |