Journal article 709 views
Quality Choice when Brand Image Matters
Ansgar Wohlschlegel 
Journal of Institutional and Theoretical Economics, Volume: 167, Issue: 1, Start page: 122
Swansea University Author:
Ansgar Wohlschlegel
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DOI (Published version): 10.1628/093245611794656499
Abstract
Quality Choice when Brand Image Matters
| Published in: | Journal of Institutional and Theoretical Economics |
|---|---|
| ISSN: | 0932-4569 |
| Published: |
Mohr Siebeck
2011
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa56579 |
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| College: |
Professional Services |
|---|---|
| Issue: |
1 |
| Start Page: |
122 |