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Conversational commerce: entering the next stage of AI-powered digital assistants / Janarthanan Balakrishnan, Yogesh Dwivedi

Annals of Operations Research

Swansea University Author: Yogesh Dwivedi

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Published in: Annals of Operations Research
ISSN: 0254-5330 1572-9338
Published: Springer Science and Business Media LLC 2021
Online Access: Check full text

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Keywords: Anthropomorphism; Intelligence; Animacy; Artificial intelligence; Digital assistants; Purchase intention
College: School of Management