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Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Tathagata Ghosh, Sreejesh S., Yogesh Dwivedi Orcid Logo

Journal of Interactive Marketing, Volume: 55, Pages: 52 - 66

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.intmar.2021.01.002

Published in: Journal of Interactive Marketing
ISSN: 1094-9968
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa56029
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first_indexed 2021-01-14T10:04:41Z
last_indexed 2021-07-15T03:21:57Z
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spelling 2021-07-14T10:23:16.5085983 v2 56029 2021-01-14 Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-01-14 BBU Journal Article Journal of Interactive Marketing 55 52 66 Elsevier BV 1094-9968 Advergame, brand familiarity, game speed, gaming platform, memory 1 8 2021 2021-08-01 10.1016/j.intmar.2021.01.002 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-07-14T10:23:16.5085983 2021-01-14T09:59:26.9048596 Faculty of Humanities and Social Sciences School of Management - Business Management Tathagata Ghosh 1 Sreejesh S. 2 Yogesh Dwivedi 0000-0002-5547-9990 3 56029__19055__caf0a7f7e438438caf860f8279b47e0c.pdf Revised Manuscript_R3.pdf 2021-01-14T10:04:20.0443269 Output 631312 application/pdf Accepted Manuscript true 2022-03-31T00:00:00.0000000 ©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND) true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
spellingShingle Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
Yogesh Dwivedi
title_short Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
title_full Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
title_fullStr Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
title_full_unstemmed Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
title_sort Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Tathagata Ghosh
Sreejesh S.
Yogesh Dwivedi
format Journal article
container_title Journal of Interactive Marketing
container_volume 55
container_start_page 52
publishDate 2021
institution Swansea University
issn 1094-9968
doi_str_mv 10.1016/j.intmar.2021.01.002
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-08-01T04:10:39Z
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score 11.037166

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