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Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

Sheshadri Chatterjee, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

Information Systems Frontiers, Volume: 24, Issue: 3, Pages: 945 - 964

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/s10796-021-10104-0

Abstract

Co-production and active participation of the consumers are considered to have enhanced the value co-creation activities that would ensure business benefits of a firm. The marketing literature available does not explicitly explain the philosophy that would motivate the consumers to help to increase...

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa55955
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spelling 2022-09-27T17:03:29.6072098 v2 55955 2021-01-01 Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-01-01 BBU Co-production and active participation of the consumers are considered to have enhanced the value co-creation activities that would ensure business benefits of a firm. The marketing literature available does not explicitly explain the philosophy that would motivate the consumers to help to increase values for co-creation activities. In this context, attempts have been made to identify the factors that would impact on co-production and consumers’ participation to co-create values. By studying literature and theories such as theory of co-creation, theory of value creation, information processing theory, marketing theory and expectancy value theory, a conceptual model called F-P-C-B (Future Participation (F) - Co-production (P) - Co-creation (C) - Business Benefit (B)) has been developed along with nine hypotheses. The data was from 362 respondents in India and the model was tested using PLS based analysis. The study shows that it is important for the firms to shift from product-oriented activities to customer-related strategies. It is also found that for obtaining more profitability and better business results, customers should be involved in business activities by way of involving in co-design, idea generation, and other relevant activities of the firms. Moreover, the study highlights that knowledge sharing between the customers and the firm authorities ensures better business values. Journal Article Information Systems Frontiers 24 3 945 964 Springer Science and Business Media LLC 1387-3326 1572-9419 Business benefits; Co‐creation; Co‐production; Participation; F-P-C-B Model 1 6 2022 2022-06-01 10.1007/s10796-021-10104-0 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-09-27T17:03:29.6072098 2021-01-01T17:31:06.6757488 Faculty of Humanities and Social Sciences School of Management - Business Management Sheshadri Chatterjee 1 Nripendra Rana 0000-0003-1105-8729 2 Yogesh Dwivedi 0000-0002-5547-9990 3 55955__19228__d072a27df85848aebfdb3bf540b0d7e6.pdf 55955.pdf 2021-02-03T17:11:26.0890853 Output 726802 application/pdf Version of Record true This article is licensed under a Creative Commons Attribution 4.0 International License true eng https://doi.org/10.1016/j.jretconser.2019.01.016
title Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
spellingShingle Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
Nripendra Rana
Yogesh Dwivedi
title_short Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
title_full Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
title_fullStr Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
title_full_unstemmed Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
title_sort Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Nripendra Rana
Yogesh Dwivedi
author2 Sheshadri Chatterjee
Nripendra Rana
Yogesh Dwivedi
format Journal article
container_title Information Systems Frontiers
container_volume 24
container_issue 3
container_start_page 945
publishDate 2022
institution Swansea University
issn 1387-3326
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doi_str_mv 10.1007/s10796-021-10104-0
publisher Springer Science and Business Media LLC
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hierarchy_top_title Faculty of Humanities and Social Sciences
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department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description Co-production and active participation of the consumers are considered to have enhanced the value co-creation activities that would ensure business benefits of a firm. The marketing literature available does not explicitly explain the philosophy that would motivate the consumers to help to increase values for co-creation activities. In this context, attempts have been made to identify the factors that would impact on co-production and consumers’ participation to co-create values. By studying literature and theories such as theory of co-creation, theory of value creation, information processing theory, marketing theory and expectancy value theory, a conceptual model called F-P-C-B (Future Participation (F) - Co-production (P) - Co-creation (C) - Business Benefit (B)) has been developed along with nine hypotheses. The data was from 362 respondents in India and the model was tested using PLS based analysis. The study shows that it is important for the firms to shift from product-oriented activities to customer-related strategies. It is also found that for obtaining more profitability and better business results, customers should be involved in business activities by way of involving in co-design, idea generation, and other relevant activities of the firms. Moreover, the study highlights that knowledge sharing between the customers and the firm authorities ensures better business values.
published_date 2022-06-01T04:10:33Z
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