Conference Paper/Proceeding/Abstract 948 views 377 downloads
Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model
Daniele Doneddu 
Lecture Notes in Computer Science, Volume: 11195, Pages: 60 - 66
Swansea University Author:
Daniele Doneddu
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DOI (Published version): 10.1007/978-3-030-02131-3_8
Abstract
Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model
| Published in: | Lecture Notes in Computer Science |
|---|---|
| ISBN: | 9783030021306 9783030021313 |
| ISSN: | 0302-9743 1611-3349 |
| Published: |
Cham
Springer International Publishing
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa55631 |
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| Keywords: |
Electronic word of mouth eWOM Information adoption Information seeking Motivations |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
60 |
| End Page: |
66 |