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The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life

Brian Garrod Orcid Logo, David Dowell

Sustainability, Volume: 12, Issue: 14, Start page: 5744

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.3390/su12145744

Abstract

Cultural organisations often serve as guardians of cultural heritage and, as such, cultural sustainability depends on their ongoing vitality. Many organisations in the cultural sector are, however, presently experiencing intense financial pressures. With their traditional sources of funding being pr...

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Published in: Sustainability
ISSN: 2071-1050
Published: MDPI AG 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa54759
first_indexed 2020-09-01T10:40:36Z
last_indexed 2023-01-11T14:32:58Z
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spelling 2022-12-05T15:37:48.0991697 v2 54759 2020-07-16 The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2020-07-16 CBAE Cultural organisations often serve as guardians of cultural heritage and, as such, cultural sustainability depends on their ongoing vitality. Many organisations in the cultural sector are, however, presently experiencing intense financial pressures. With their traditional sources of funding being progressively cut off, such organisations are focusing increasingly on monetary donations and the volunteering of time on the part of the general public to help plug the financial gap. Promoting and managing such pro-social behaviours can, however, be costly activities in themselves, so it is critical for cultural organisations to be able to target those segments of the public with the greatest propensity to give. This study sets out to address that need. The findings indicate that individuals who were involved in cultural activities as children are statistically more likely to volunteer their time in later life, not only with cultural organisations but also with good causes in general. In certain circumstances, this is also true of donating money. The cultural organisations benefiting from these pro-social behaviours need not be those with which the individual was involved in their childhood; nor need they be associated with the same form of culture. Importantly, continuous involvement in an activity from childhood into adulthood is not a necessary pre-condition for pro-social behaviour in later life. Journal Article Sustainability 12 14 5744 MDPI AG 2071-1050 pro-social; volunteering; donation; culture; participation; children 17 7 2020 2020-07-17 10.3390/su12145744 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2022-12-05T15:37:48.0991697 2020-07-16T09:37:47.4696467 Faculty of Humanities and Social Sciences School of Management - Business Management Brian Garrod 0000-0002-5468-6816 1 David Dowell 2 54759__18097__a65b73e68c6c40e1900ecbc0eb49d433.pdf 54759.pdf 2020-09-01T11:54:37.9874571 Output 265452 application/pdf Version of Record true Released under the terms of a Creative Commons Attribution License (CC-BY). true English http://creativecommons.org/licenses/by/4.0/
title The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
spellingShingle The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
Brian Garrod
title_short The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
title_full The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
title_fullStr The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
title_full_unstemmed The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
title_sort The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Brian Garrod
David Dowell
format Journal article
container_title Sustainability
container_volume 12
container_issue 14
container_start_page 5744
publishDate 2020
institution Swansea University
issn 2071-1050
doi_str_mv 10.3390/su12145744
publisher MDPI AG
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Cultural organisations often serve as guardians of cultural heritage and, as such, cultural sustainability depends on their ongoing vitality. Many organisations in the cultural sector are, however, presently experiencing intense financial pressures. With their traditional sources of funding being progressively cut off, such organisations are focusing increasingly on monetary donations and the volunteering of time on the part of the general public to help plug the financial gap. Promoting and managing such pro-social behaviours can, however, be costly activities in themselves, so it is critical for cultural organisations to be able to target those segments of the public with the greatest propensity to give. This study sets out to address that need. The findings indicate that individuals who were involved in cultural activities as children are statistically more likely to volunteer their time in later life, not only with cultural organisations but also with good causes in general. In certain circumstances, this is also true of donating money. The cultural organisations benefiting from these pro-social behaviours need not be those with which the individual was involved in their childhood; nor need they be associated with the same form of culture. Importantly, continuous involvement in an activity from childhood into adulthood is not a necessary pre-condition for pro-social behaviour in later life.
published_date 2020-07-17T19:55:29Z
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