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DVD pirating intentions: Angels, devils, chancers and receivers

Antje Cockrill, Mark M. H. Goode

Journal of Consumer Behaviour, Volume: 11, Issue: 1, Pages: 1 - 10

Swansea University Author: Antje Cockrill

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DOI (Published version): 10.1002/cb.357

Abstract

<p>Digital piracy is perceived as a considerable problem by the film industry, and numerous preventative strategies have been introduced, but so far with limited success. This paper explores DVD piracy in particular, and focuses on identifying different types of pirating behaviour and the ante...

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Published in: Journal of Consumer Behaviour
ISSN: 14720817
Published: Wiley 2012
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URI: https://cronfa.swan.ac.uk/Record/cronfa5148
first_indexed 2013-07-23T11:51:48Z
last_indexed 2018-02-09T04:31:11Z
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spelling 2017-12-28T13:46:56.8910391 v2 5148 2011-10-01 DVD pirating intentions: Angels, devils, chancers and receivers 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2011-10-01 <p>Digital piracy is perceived as a considerable problem by the film industry, and numerous preventative strategies have been introduced, but so far with limited success. This paper explores DVD piracy in particular, and focuses on identifying different types of pirating behaviour and the antecedents to this behaviour. Four distinct types of ‘pirates’ were identified, based on a cross-sectional sample of UK adults. These groups were serious pirates (‘<em>Devils</em>’), opportunists (‘<em>Chancers</em>’), receivers (‘<em>Receivers</em>’) and non-pirates (‘<em>Angels</em>’). A structural equation modelling approach was used to establish the importance of key antecedents for the overall sample and the four sub groups. The base model fitted the overall sample very well as for the sub group ‘<em>Chancers</em>’, but as expected, there were significant differences in model fit and the importance of key variables between the different behaviour types. The construct of ‘<em>perceived harm</em>’ emerged as an important differentiator in all models. The results suggest that targeting anti-pirating measures specifically at different types of behaviour and their antecedents may increase the effectiveness of such measures and also assist with the efficient allocation of limited resources in this area.</p> Journal Article Journal of Consumer Behaviour 11 1 1 10 Wiley 14720817 Behavioural intentions, DVD piracy, digital piracy, structural equation model, film industry. 31 12 2012 2012-12-31 10.1002/cb.357 COLLEGE NANME COLLEGE CODE Swansea University 2017-12-28T13:46:56.8910391 2011-10-01T00:00:00.0000000 Faculty of Humanities and Social Sciences School of Management - Business Management Antje Cockrill 1 Mark M. H. Goode 2
title DVD pirating intentions: Angels, devils, chancers and receivers
spellingShingle DVD pirating intentions: Angels, devils, chancers and receivers
Antje Cockrill
title_short DVD pirating intentions: Angels, devils, chancers and receivers
title_full DVD pirating intentions: Angels, devils, chancers and receivers
title_fullStr DVD pirating intentions: Angels, devils, chancers and receivers
title_full_unstemmed DVD pirating intentions: Angels, devils, chancers and receivers
title_sort DVD pirating intentions: Angels, devils, chancers and receivers
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Antje Cockrill
Mark M. H. Goode
format Journal article
container_title Journal of Consumer Behaviour
container_volume 11
container_issue 1
container_start_page 1
publishDate 2012
institution Swansea University
issn 14720817
doi_str_mv 10.1002/cb.357
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description <p>Digital piracy is perceived as a considerable problem by the film industry, and numerous preventative strategies have been introduced, but so far with limited success. This paper explores DVD piracy in particular, and focuses on identifying different types of pirating behaviour and the antecedents to this behaviour. Four distinct types of ‘pirates’ were identified, based on a cross-sectional sample of UK adults. These groups were serious pirates (‘<em>Devils</em>’), opportunists (‘<em>Chancers</em>’), receivers (‘<em>Receivers</em>’) and non-pirates (‘<em>Angels</em>’). A structural equation modelling approach was used to establish the importance of key antecedents for the overall sample and the four sub groups. The base model fitted the overall sample very well as for the sub group ‘<em>Chancers</em>’, but as expected, there were significant differences in model fit and the importance of key variables between the different behaviour types. The construct of ‘<em>perceived harm</em>’ emerged as an important differentiator in all models. The results suggest that targeting anti-pirating measures specifically at different types of behaviour and their antecedents may increase the effectiveness of such measures and also assist with the efficient allocation of limited resources in this area.</p>
published_date 2012-12-31T06:09:14Z
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score 11.04748

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