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Journal article 22761 views 377 downloads

Applications of business intelligence and analytics in social media marketing

Nick Hajli Orcid Logo, Michel Laroche

International Journal of Information Management

Swansea University Author: Nick Hajli Orcid Logo

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DOI (Published version): 10.1016/j.ijinfomgt.2018.12.014

Published in: International Journal of Information Management
ISSN: 02684012
Published: 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa48692
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title Applications of business intelligence and analytics in social media marketing
spellingShingle Applications of business intelligence and analytics in social media marketing
Nick Hajli
title_short Applications of business intelligence and analytics in social media marketing
title_full Applications of business intelligence and analytics in social media marketing
title_fullStr Applications of business intelligence and analytics in social media marketing
title_full_unstemmed Applications of business intelligence and analytics in social media marketing
title_sort Applications of business intelligence and analytics in social media marketing
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Nick Hajli
Michel Laroche
format Journal article
container_title International Journal of Information Management
publishDate 2019
institution Swansea University
issn 02684012
doi_str_mv 10.1016/j.ijinfomgt.2018.12.014
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2019-12-31T04:34:56Z
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