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Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus

Paul Jones Orcid Logo, Amanda Jones, Heather Skinner, Gary Packham

Industry and Higher Education, Volume: 27, Issue: 3, Pages: 205 - 215

Swansea University Author: Paul Jones Orcid Logo

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DOI (Published version): 10.5367/ihe.2013.0153

Abstract

This study profiles, through a case study of an undergraduate business programme, how a business school has embedded the theme of enterprise in its core undergraduate programme. Key participants in the development of the strategy and programme tutors and students were interviewed, to provide informa...

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Published in: Industry and Higher Education
ISSN: 0950-4222 2043-6858
Published: Sage 2013
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URI: https://cronfa.swan.ac.uk/Record/cronfa44604
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first_indexed 2018-09-26T12:59:58Z
last_indexed 2018-09-26T12:59:58Z
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spelling 2018-09-26T08:28:38.0874845 v2 44604 2018-09-26 Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2018-09-26 BBU This study profiles, through a case study of an undergraduate business programme, how a business school has embedded the theme of enterprise in its core undergraduate programme. Key participants in the development of the strategy and programme tutors and students were interviewed, to provide information for an analysis of the principle objectives and the impact of the course. The findings confirm the need to adopt a top-down strategy to identify underpinning themes that support all programme activities: the programme curriculum should focus on key themes and use innovative assessment and teaching and learning strategies, as well as added-value activities that enhance its effectiveness. The authors offer recommendations for best practice, including specific modules of study, use of guest speakers, added-value activities for developing student skills and innovative assessment strategies. It is argued that the paper will help university policy makers to construct valid programmes in which themes of enterprise and self-employment are integrated in order to enhance experiential and added-value activities. Journal Article Industry and Higher Education 27 3 205 215 Sage 0950-4222 2043-6858 enterprise education, graduate employability, self-employability, business curricula 1 6 2013 2013-06-01 10.5367/ihe.2013.0153 http://journals.sagepub.com/doi/abs/10.5367/ihe.2013.0153 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2018-09-26T08:28:38.0874845 2018-09-26T08:28:38.0874845 Faculty of Humanities and Social Sciences School of Management - Business Management Paul Jones 0000-0003-0417-9143 1 Amanda Jones 2 Heather Skinner 3 Gary Packham 4
title Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
spellingShingle Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
Paul Jones
title_short Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
title_full Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
title_fullStr Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
title_full_unstemmed Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
title_sort Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus
author_id_str_mv 21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author Paul Jones
author2 Paul Jones
Amanda Jones
Heather Skinner
Gary Packham
format Journal article
container_title Industry and Higher Education
container_volume 27
container_issue 3
container_start_page 205
publishDate 2013
institution Swansea University
issn 0950-4222
2043-6858
doi_str_mv 10.5367/ihe.2013.0153
publisher Sage
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://journals.sagepub.com/doi/abs/10.5367/ihe.2013.0153
document_store_str 0
active_str 0
description This study profiles, through a case study of an undergraduate business programme, how a business school has embedded the theme of enterprise in its core undergraduate programme. Key participants in the development of the strategy and programme tutors and students were interviewed, to provide information for an analysis of the principle objectives and the impact of the course. The findings confirm the need to adopt a top-down strategy to identify underpinning themes that support all programme activities: the programme curriculum should focus on key themes and use innovative assessment and teaching and learning strategies, as well as added-value activities that enhance its effectiveness. The authors offer recommendations for best practice, including specific modules of study, use of guest speakers, added-value activities for developing student skills and innovative assessment strategies. It is argued that the paper will help university policy makers to construct valid programmes in which themes of enterprise and self-employment are integrated in order to enhance experiential and added-value activities.
published_date 2013-06-01T03:55:53Z
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score 11.013731

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