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Fool's Gold? The Value of Business Awards to Small Businesses

David Pickernell Orcid Logo, Paul Jones Orcid Logo, Joanne Scherle, David Pickernell, Gary Packham, Heather Skinner, Tom Peisl

The International Journal of Entrepreneurship and Innovation, Volume: 15, Issue: 2, Pages: 89 - 100

Swansea University Authors: David Pickernell Orcid Logo, Paul Jones Orcid Logo

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DOI (Published version): 10.5367/ijei.2014.0151

Abstract

This study explores the value and impact that small and medium-sized enterprises (SMEs) derive from winning business awards. Value and impact are explored in terms of enhanced profitability and performance, network development, enterprise profile and brand identity. This study employs a case study m...

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Published in: The International Journal of Entrepreneurship and Innovation
ISSN: 1465-7503 2043-6882
Published: Sage 2014
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URI: https://cronfa.swan.ac.uk/Record/cronfa44595
first_indexed 2018-09-25T13:01:09Z
last_indexed 2018-09-25T13:01:09Z
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spelling 2018-09-25T08:35:11.5611830 v2 44595 2018-09-25 Fool's Gold? The Value of Business Awards to Small Businesses 913bd73da00d7df4f5038f6f144b235e 0000-0003-0912-095X David Pickernell David Pickernell true false 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2018-09-25 CBAE This study explores the value and impact that small and medium-sized enterprises (SMEs) derive from winning business awards. Value and impact are explored in terms of enhanced profitability and performance, network development, enterprise profile and brand identity. This study employs a case study methodology with 10 SMEs drawn from a major business awards competition. Key staff were interviewed in these SMEs to explore the impact of winning the business award on the internal and external business environments. Additional organizational documentation and evidence were also collected from each SME. The results indicate both short-term and long-term impacts. In the short term, enterprises benefited in terms of enhanced brand identity in their business network and community. This resulted in enhanced sales revenue and enterprise profile. Moreover, internally, winning an award acted as a motivator for enterprise employees, enhancing their productivity and attitudes towards the business. In the longer term, these factors became less apparent, but the majority of respondents continued to exploit their business award for ongoing strategic advantage. Journal Article The International Journal of Entrepreneurship and Innovation 15 2 89 100 Sage 1465-7503 2043-6882 business awards, impact, value, performance, SME 10 5 2014 2014-05-10 10.5367/ijei.2014.0151 http://journals.sagepub.com/doi/10.5367/ijei.2014.0151 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2018-09-25T08:35:11.5611830 2018-09-25T08:35:11.5611830 Faculty of Humanities and Social Sciences School of Management - Business Management David Pickernell 0000-0003-0912-095X 1 Paul Jones 0000-0003-0417-9143 2 Joanne Scherle 3 David Pickernell 4 Gary Packham 5 Heather Skinner 6 Tom Peisl 7
title Fool's Gold? The Value of Business Awards to Small Businesses
spellingShingle Fool's Gold? The Value of Business Awards to Small Businesses
David Pickernell
Paul Jones
title_short Fool's Gold? The Value of Business Awards to Small Businesses
title_full Fool's Gold? The Value of Business Awards to Small Businesses
title_fullStr Fool's Gold? The Value of Business Awards to Small Businesses
title_full_unstemmed Fool's Gold? The Value of Business Awards to Small Businesses
title_sort Fool's Gold? The Value of Business Awards to Small Businesses
author_id_str_mv 913bd73da00d7df4f5038f6f144b235e
21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 913bd73da00d7df4f5038f6f144b235e_***_David Pickernell
21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author David Pickernell
Paul Jones
author2 David Pickernell
Paul Jones
Joanne Scherle
David Pickernell
Gary Packham
Heather Skinner
Tom Peisl
format Journal article
container_title The International Journal of Entrepreneurship and Innovation
container_volume 15
container_issue 2
container_start_page 89
publishDate 2014
institution Swansea University
issn 1465-7503
2043-6882
doi_str_mv 10.5367/ijei.2014.0151
publisher Sage
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://journals.sagepub.com/doi/10.5367/ijei.2014.0151
document_store_str 0
active_str 0
description This study explores the value and impact that small and medium-sized enterprises (SMEs) derive from winning business awards. Value and impact are explored in terms of enhanced profitability and performance, network development, enterprise profile and brand identity. This study employs a case study methodology with 10 SMEs drawn from a major business awards competition. Key staff were interviewed in these SMEs to explore the impact of winning the business award on the internal and external business environments. Additional organizational documentation and evidence were also collected from each SME. The results indicate both short-term and long-term impacts. In the short term, enterprises benefited in terms of enhanced brand identity in their business network and community. This resulted in enhanced sales revenue and enterprise profile. Moreover, internally, winning an award acted as a motivator for enterprise employees, enhancing their productivity and attitudes towards the business. In the longer term, these factors became less apparent, but the majority of respondents continued to exploit their business award for ongoing strategic advantage.
published_date 2014-05-10T07:35:05Z
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score 11.364387

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