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Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa

Mohamed Yacine Haddoud, Adah-Kole Onjewu, Paul Jones Orcid Logo, Robert Newbery

Critical perspectives on international business, Volume: 14, Issue: 2/3, Pages: 282 - 308

Swansea University Author: Paul Jones Orcid Logo

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DOI (Published version): 10.1108/cpoib-11-2016-0059

Abstract

PurposeBased on an institutional approach to explaining firms’ internationalisation, this paper aims to empirically investigate the role of Export Promotion Programmes (EPPs) in moderating the influence of export barriers perceptions on small and medium enterprises’ (SMEs) propensity to export.Desig...

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Published in: Critical perspectives on international business
ISSN: 1742-2043
Published: Emerald Publishing Ltd 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa43239
first_indexed 2018-08-09T18:56:09Z
last_indexed 2021-07-14T03:03:42Z
id cronfa43239
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spelling 2021-07-13T13:09:38.4329682 v2 43239 2018-08-09 Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2018-08-09 CBAE PurposeBased on an institutional approach to explaining firms’ internationalisation, this paper aims to empirically investigate the role of Export Promotion Programmes (EPPs) in moderating the influence of export barriers perceptions on small and medium enterprises’ (SMEs) propensity to export.Design/methodology/approachThe study uses evidence from Algeria, the largest North-African country. The data were collected using an online questionnaire, targeting SMEs operating in the manufacturing sector. The study considers the influence of procedural, informational, environmental and functional barriers on export propensity, to uncover the moderating role of trade missions, trade shows and export seminars and workshops on such relationships. To examine these links, five main hypotheses are proposed and tested through a non-linear partial least squares structural equation modelling on a sample of 128 Algerian SMEs.FindingsThe results show that while internal barriers decrease firms’ export propensity, EPPs including trade fairs and shows may independently pose either a positive or negative influence on such relationships.Research limitations/implicationsThe study confirms the applicability of the institutional perspective to explaining firms’ internationalisation. More importantly, the present study highlights the role of EPPs in moderating the influence of export barriers perceptions on SMEs’ international market entry, a role neglected by the extant empirical literature.Practical implicationsThe current findings hold important implications to export promotion organisations operating in African countries. Notably, the results reveal that some programmes could have a negative influence if they are not delivered appropriately.Originality/valueThis study offers a rare focus on the moderating role of EPPs in the relationship between export barriers and export propensity, within the setting of a North-African country. Journal Article Critical perspectives on international business 14 2/3 282 308 Emerald Publishing Ltd 1742-2043 SMEs, Export promotion, Export barriers 17 12 2018 2018-12-17 10.1108/cpoib-11-2016-0059 https://www.emeraldinsight.com/doi/pdfplus/10.1108/cpoib-11-2016-0059 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2021-07-13T13:09:38.4329682 2018-08-09T13:58:13.7790348 Faculty of Humanities and Social Sciences School of Management - Business Management Mohamed Yacine Haddoud 1 Adah-Kole Onjewu 2 Paul Jones 0000-0003-0417-9143 3 Robert Newbery 4
title Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
spellingShingle Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
Paul Jones
title_short Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
title_full Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
title_fullStr Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
title_full_unstemmed Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
title_sort Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa
author_id_str_mv 21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author Paul Jones
author2 Mohamed Yacine Haddoud
Adah-Kole Onjewu
Paul Jones
Robert Newbery
format Journal article
container_title Critical perspectives on international business
container_volume 14
container_issue 2/3
container_start_page 282
publishDate 2018
institution Swansea University
issn 1742-2043
doi_str_mv 10.1108/cpoib-11-2016-0059
publisher Emerald Publishing Ltd
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://www.emeraldinsight.com/doi/pdfplus/10.1108/cpoib-11-2016-0059
document_store_str 0
active_str 0
description PurposeBased on an institutional approach to explaining firms’ internationalisation, this paper aims to empirically investigate the role of Export Promotion Programmes (EPPs) in moderating the influence of export barriers perceptions on small and medium enterprises’ (SMEs) propensity to export.Design/methodology/approachThe study uses evidence from Algeria, the largest North-African country. The data were collected using an online questionnaire, targeting SMEs operating in the manufacturing sector. The study considers the influence of procedural, informational, environmental and functional barriers on export propensity, to uncover the moderating role of trade missions, trade shows and export seminars and workshops on such relationships. To examine these links, five main hypotheses are proposed and tested through a non-linear partial least squares structural equation modelling on a sample of 128 Algerian SMEs.FindingsThe results show that while internal barriers decrease firms’ export propensity, EPPs including trade fairs and shows may independently pose either a positive or negative influence on such relationships.Research limitations/implicationsThe study confirms the applicability of the institutional perspective to explaining firms’ internationalisation. More importantly, the present study highlights the role of EPPs in moderating the influence of export barriers perceptions on SMEs’ international market entry, a role neglected by the extant empirical literature.Practical implicationsThe current findings hold important implications to export promotion organisations operating in African countries. Notably, the results reveal that some programmes could have a negative influence if they are not delivered appropriately.Originality/valueThis study offers a rare focus on the moderating role of EPPs in the relationship between export barriers and export propensity, within the setting of a North-African country.
published_date 2018-12-17T13:37:48Z
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score 11.048171

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