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A video game enabled collaborative virtual shopping environment. / Tristan Penton

Swansea University Author: Tristan Penton

Abstract

"The technology used to create social presence through computer-mediated communication in multi-player video games can also be used to synthesise a "traditional" virtual shopping environment by introducing social communication, complete user-control, and product interaction. Such an e...

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Published: 2008
Institution: Swansea University
Degree level: Master of Philosophy
Degree name: M.Phil
URI: https://cronfa.swan.ac.uk/Record/cronfa42758
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first_indexed 2018-08-02T18:55:28Z
last_indexed 2019-10-21T16:48:24Z
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spelling 2018-08-16T14:39:02.9105634 v2 42758 2018-08-02 A video game enabled collaborative virtual shopping environment. 5e9f6c020a3c8cb2b398e0d64ea90b4a NULL Tristan Penton Tristan Penton true true 2018-08-02 "The technology used to create social presence through computer-mediated communication in multi-player video games can also be used to synthesise a "traditional" virtual shopping environment by introducing social communication, complete user-control, and product interaction. Such an environment would serve to re-empower the user and instil the confidence necessary for shoppers to carry out their online transactions. This thesis investigates such matters, with the aim of showing that multiplayer video games may well be the drivers for a radically new approach to e-commerce, which has the potential to evolve independently of the World Wide Web. The benefits to web based e-commerce are numerous and widely acknowledged. Unfortunately, the process of making commerce electronic simultaneously created several drawbacks that inevitably resulted from stepping out of the physical world and into a digital alternative. These have included a loss of consumer control over independent movement, severely reduced product interaction, and potential social isolation. A video game enabled collaborative virtual shopping environment (VGECVSE) could, however, offer a fresh approach that is needed to counter these limitations. If successfully implemented a VGECVSE has the potential to make participants believe they are sharing space with others who are, in reality, all at different physical sites (social telepresence). It could also introduce a more "open road" 3D environment where users are in complete control of their actions. Finally, it could enable consumers to share the same virtual space as the product, thereby enabling numerous interaction possibilities between product and consumer. This thesis discusses how the games industry has already taken significant steps towards the creation of a VGECVSE, most noticeably the convergence of the games industry with telecommunications, e-commerce and various digital entertainment products (see Chapter 4, Section 4.4). It is the opinion of this thesis that these steps together with the drive of consumer demand, financial incentives, competition and the desire to express oneself will ultimately lead to an all encompassing VGECVSE. Such an environment will act as a gateway between the worlds of bytes and atoms connecting users to an unprecedented world of digital entertainment, social communication and e-commerce. A virtual space that can expand, develop and evolve well beyond the conventional limitations that restrict the physical world." E-Thesis Computer science.;Mass communication. 31 12 2008 2008-12-31 COLLEGE NANME Economics COLLEGE CODE Swansea University Master of Philosophy M.Phil 2018-08-16T14:39:02.9105634 2018-08-02T16:24:30.3829961 Faculty of Humanities and Social Sciences School of Management - Economics Tristan Penton NULL 1 0042758-02082018162519.pdf 10807527.pdf 2018-08-02T16:25:19.6630000 Output 5809925 application/pdf E-Thesis true 2018-08-02T16:25:19.6630000 false
title A video game enabled collaborative virtual shopping environment.
spellingShingle A video game enabled collaborative virtual shopping environment.
Tristan Penton
title_short A video game enabled collaborative virtual shopping environment.
title_full A video game enabled collaborative virtual shopping environment.
title_fullStr A video game enabled collaborative virtual shopping environment.
title_full_unstemmed A video game enabled collaborative virtual shopping environment.
title_sort A video game enabled collaborative virtual shopping environment.
author_id_str_mv 5e9f6c020a3c8cb2b398e0d64ea90b4a
author_id_fullname_str_mv 5e9f6c020a3c8cb2b398e0d64ea90b4a_***_Tristan Penton
author Tristan Penton
author2 Tristan Penton
format E-Thesis
publishDate 2008
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Economics{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Economics
document_store_str 1
active_str 0
description "The technology used to create social presence through computer-mediated communication in multi-player video games can also be used to synthesise a "traditional" virtual shopping environment by introducing social communication, complete user-control, and product interaction. Such an environment would serve to re-empower the user and instil the confidence necessary for shoppers to carry out their online transactions. This thesis investigates such matters, with the aim of showing that multiplayer video games may well be the drivers for a radically new approach to e-commerce, which has the potential to evolve independently of the World Wide Web. The benefits to web based e-commerce are numerous and widely acknowledged. Unfortunately, the process of making commerce electronic simultaneously created several drawbacks that inevitably resulted from stepping out of the physical world and into a digital alternative. These have included a loss of consumer control over independent movement, severely reduced product interaction, and potential social isolation. A video game enabled collaborative virtual shopping environment (VGECVSE) could, however, offer a fresh approach that is needed to counter these limitations. If successfully implemented a VGECVSE has the potential to make participants believe they are sharing space with others who are, in reality, all at different physical sites (social telepresence). It could also introduce a more "open road" 3D environment where users are in complete control of their actions. Finally, it could enable consumers to share the same virtual space as the product, thereby enabling numerous interaction possibilities between product and consumer. This thesis discusses how the games industry has already taken significant steps towards the creation of a VGECVSE, most noticeably the convergence of the games industry with telecommunications, e-commerce and various digital entertainment products (see Chapter 4, Section 4.4). It is the opinion of this thesis that these steps together with the drive of consumer demand, financial incentives, competition and the desire to express oneself will ultimately lead to an all encompassing VGECVSE. Such an environment will act as a gateway between the worlds of bytes and atoms connecting users to an unprecedented world of digital entertainment, social communication and e-commerce. A virtual space that can expand, develop and evolve well beyond the conventional limitations that restrict the physical world."
published_date 2008-12-31T03:53:35Z
_version_ 1763752663682383872
score 11.013148

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