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Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident

Jan Breitsohl, Brian Garrod Orcid Logo

Tourism Management, Volume: 54, Pages: 209 - 220

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1016/j.tourman.2015.11.004

Abstract

Studies of how tourists react to unethical incidents in destinations are scarce. Based on an online survey (n = 1350) and grounded in cognitive appraisal theory, this study examines people's reactions to a hypothetical breach of ethics at a tourism destination. Results from a structural equatio...

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Published in: Tourism Management
ISSN: 02615177
Published: 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa39661
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spelling 2019-07-18T12:25:39.2707972 v2 39661 2018-04-30 Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2018-04-30 CBAE Studies of how tourists react to unethical incidents in destinations are scarce. Based on an online survey (n = 1350) and grounded in cognitive appraisal theory, this study examines people's reactions to a hypothetical breach of ethics at a tourism destination. Results from a structural equation model suggest that the more severe the incident and the greater the attribution of responsibility to agencies within the destination, the more likely it is that an individual will develop hostile emotions toward the destination. The tourist may then decide to avoid the incident emotionally or to spread negative word of mouth (WOM) about it. The study also highlights the importance of a positive destination image in reducing hostile emotions during such incidents. Moreover, tourists will be more likely to re-visit a destination if they choose to avoid engaging emotionally with an unethical incident and less likely to do so if they spread negative WOM. Journal Article Tourism Management 54 209 220 02615177 30 6 2016 2016-06-30 10.1016/j.tourman.2015.11.004 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2019-07-18T12:25:39.2707972 2018-04-30T15:42:05.3705259 Faculty of Humanities and Social Sciences School of Management - Business Management Jan Breitsohl 1 Brian Garrod 0000-0002-5468-6816 2 0039661-01052018152211.pdf 39661.pdf 2018-05-01T15:22:11.0630000 Output 906472 application/pdf Version of Record true 2018-05-01T00:00:00.0000000 This is an open access article under the CC BY-NC-ND license. true eng
title Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
spellingShingle Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
Brian Garrod
title_short Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
title_full Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
title_fullStr Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
title_full_unstemmed Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
title_sort Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Jan Breitsohl
Brian Garrod
format Journal article
container_title Tourism Management
container_volume 54
container_start_page 209
publishDate 2016
institution Swansea University
issn 02615177
doi_str_mv 10.1016/j.tourman.2015.11.004
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Studies of how tourists react to unethical incidents in destinations are scarce. Based on an online survey (n = 1350) and grounded in cognitive appraisal theory, this study examines people's reactions to a hypothetical breach of ethics at a tourism destination. Results from a structural equation model suggest that the more severe the incident and the greater the attribution of responsibility to agencies within the destination, the more likely it is that an individual will develop hostile emotions toward the destination. The tourist may then decide to avoid the incident emotionally or to spread negative word of mouth (WOM) about it. The study also highlights the importance of a positive destination image in reducing hostile emotions during such incidents. Moreover, tourists will be more likely to re-visit a destination if they choose to avoid engaging emotionally with an unethical incident and less likely to do so if they spread negative WOM.
published_date 2016-06-30T13:27:19Z
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