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The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market

EMAN ALSHAMMARI, Michael Williams, Nigel Morgan Orcid Logo

International Review of Management and Business Research, Volume: 7, Issue: 1, Pages: 214 - 222

Swansea University Authors: Michael Williams, Nigel Morgan Orcid Logo

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DOI (Published version): 10.30543/7-1(2018)-20

Abstract

In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concer...

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Published in: International Review of Management and Business Research
ISSN: 23075953 23069007
Published: 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa39542
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first_indexed 2018-04-22T19:30:57Z
last_indexed 2023-01-11T14:15:43Z
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spelling 2023-01-04T13:11:36.5246923 v2 39542 2018-04-22 The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market 075aa59a486ba89485d9068decf7814b Michael Williams Michael Williams true false ea277c665892a288a157e9d86ea8a068 0000-0002-4804-4972 Nigel Morgan Nigel Morgan true false 2018-04-22 SGMGT In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concerned to understand consumer attitudes toward foreign products before they make their market strategies. International marketing literature suggests that consumer ethnocentrism is an important factor in making the consumers adversely evaluate foreign products. This study aims to develop a model that can be used to assess the impact of consumer ethnocentrism and its antecedents on consumer purchase intention toward foreign products in an emergent market. All the hypotheses were developed based on the findings in the existing literature. Measures were adopted from prior researches. A self-administrated questionnaire was used via convenient and snowball-sampling techniques. Journal Article International Review of Management and Business Research 7 1 214 222 23075953 23069007 Cultural openness, Conservatism, Idealism, Relativism, Saudi Arabia. 31 3 2018 2018-03-31 10.30543/7-1(2018)-20 http://irmbrjournal.com/ COLLEGE NANME School of Management - School COLLEGE CODE SGMGT Swansea University 2023-01-04T13:11:36.5246923 2018-04-22T15:03:31.1468395 Faculty of Humanities and Social Sciences School of Management - Business Management EMAN ALSHAMMARI 1 Michael Williams 2 Nigel Morgan 0000-0002-4804-4972 3 0039542-10052018095416.pdf 39542.pdf 2018-05-10T09:54:16.0670000 Output 598394 application/pdf Version of Record true 2018-05-10T00:00:00.0000000 Open Access Journal. true eng
title The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
spellingShingle The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
Michael Williams
Nigel Morgan
title_short The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
title_full The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
title_fullStr The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
title_full_unstemmed The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
title_sort The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
author_id_str_mv 075aa59a486ba89485d9068decf7814b
ea277c665892a288a157e9d86ea8a068
author_id_fullname_str_mv 075aa59a486ba89485d9068decf7814b_***_Michael Williams
ea277c665892a288a157e9d86ea8a068_***_Nigel Morgan
author Michael Williams
Nigel Morgan
author2 EMAN ALSHAMMARI
Michael Williams
Nigel Morgan
format Journal article
container_title International Review of Management and Business Research
container_volume 7
container_issue 1
container_start_page 214
publishDate 2018
institution Swansea University
issn 23075953
23069007
doi_str_mv 10.30543/7-1(2018)-20
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://irmbrjournal.com/
document_store_str 1
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description In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concerned to understand consumer attitudes toward foreign products before they make their market strategies. International marketing literature suggests that consumer ethnocentrism is an important factor in making the consumers adversely evaluate foreign products. This study aims to develop a model that can be used to assess the impact of consumer ethnocentrism and its antecedents on consumer purchase intention toward foreign products in an emergent market. All the hypotheses were developed based on the findings in the existing literature. Measures were adopted from prior researches. A self-administrated questionnaire was used via convenient and snowball-sampling techniques.
published_date 2018-03-31T03:50:14Z
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score 11.013194

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