Journal article 1099 views 937 downloads
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study
Hannah R. Marriott,
Michael Williams
Journal of Retailing and Consumer Services, Volume: 42, Pages: 133 - 146
Swansea University Author: Michael Williams
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DOI (Published version): 10.1016/j.jretconser.2018.01.017
Abstract
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa38909 |
| Tags: |
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| Keywords: |
Mobile shopping; M-shopping; Risk; Trust; Intention; Gender; Age |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
133 |
| End Page: |
146 |