Journal article 967 views 1152 downloads
Why people use online social media brand communities
Puneet Kaur,
Amandeep Dhir,
Risto Rajala,
Yogesh Dwivedi
Online Information Review, Volume: 42, Issue: 2, Pages: 205 - 221
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/OIR-12-2015-0383
Abstract
Why people use online social media brand communities
| Published in: | Online Information Review |
|---|---|
| ISSN: | 1468-4527 |
| Published: |
2018
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa35172 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
205 |
| End Page: |
221 |