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Journal article 853 views 1021 downloads

Why people use online social media brand communities

Puneet Kaur, Amandeep Dhir, Risto Rajala, Yogesh Dwivedi Orcid Logo

Online Information Review, Volume: 42, Issue: 2, Pages: 205 - 221

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Online Information Review
ISSN: 1468-4527
Published: 2018
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 205
End Page: 221