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Travel philanthropy and sustainable development: the case of the Plymouth–Banjul Challenge

Marina Novelli, Nigel Morgan Orcid Logo, Geri Mitchell, Konstantin Ivanov

Journal of Sustainable Tourism, Volume: 24, Issue: 6, Pages: 824 - 845

Swansea University Author: Nigel Morgan Orcid Logo

Abstract

Travel philanthropy is an evolving phenomenon. It owes its origins to rising frustrations with conventional aid and traditional philanthropic giving and is seen as development assistance enabling resources to flow directly from the tourism industry into community development and conservation initiat...

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Published in: Journal of Sustainable Tourism
ISSN: 0966-9582 1747-7646
Published: 2015
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa32689
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Abstract: Travel philanthropy is an evolving phenomenon. It owes its origins to rising frustrations with conventional aid and traditional philanthropic giving and is seen as development assistance enabling resources to flow directly from the tourism industry into community development and conservation initiatives. Philanthropists have long sought to achieve social transformation, and travel philanthropy in all its forms has evolved through the democratization of charity, as a kind of “doing good” through “giving back” whilst travelling. This paper evaluates values, practices and impacts of traditional, modern and post-modern philanthropy. Drawing upon evidence emerging from a longitudinal study, which involved the retrospective evaluation of personal diary entries, participant observations and semi-structured interviews about the transcontinental Plymouth–Banjul (car) Challenge (PBC), it exemplifies how an initiative can evolve across all three philanthropic approaches. It further debates critical understandings of the problematic travel philanthropy concept and its role in stimulating sustainable development in sub-Saharan Africa.
Keywords: aid, charity, social entrepreneurship, social justice, travel philanthropy, The Gambia
College: Faculty of Humanities and Social Sciences
Issue: 6
Start Page: 824
End Page: 845