Journal article 1611 views
Branding co-creation with members of online brand communities
Nick Hajli 
,
Mohana Shanmugam,
Savvas Papagiannidis,
Debra Zahay,
Marie-Odile Richard
,
Mohana Shanmugam,
Savvas Papagiannidis,
Debra Zahay,
Marie-Odile Richard
Journal of Business Research, Volume: 70, Pages: 136 - 144
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.jbusres.2016.08.026
Abstract
Branding co-creation with members of online brand communities
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 01482963 |
| Published: |
2017
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa32339 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
136 |
| End Page: |
144 |