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The portrayal of obesity in U.K. national newspapers.

Stuart W. Flint, Joanne Hudson Orcid Logo, David Lavallee

Stigma and Health, Volume: 1, Issue: 1, Pages: 16 - 28

Swansea University Author: Joanne Hudson Orcid Logo

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DOI (Published version): 10.1037/sah0000013

Abstract

Obesity is a major medical health challenge; however, the associated stigma represents a harmful and obstructive obstacle to treatment. This study’s purpose was to explore the portrayal of obesity in U.K. national newspapers. A purposive sample of 312 editions (weekday: n = 208; weekend: n = 104) fr...

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Published in: Stigma and Health
ISSN: 2376-6972 2376-6964
Published: 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa32184
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Abstract: Obesity is a major medical health challenge; however, the associated stigma represents a harmful and obstructive obstacle to treatment. This study’s purpose was to explore the portrayal of obesity in U.K. national newspapers. A purposive sample of 312 editions (weekday: n = 208; weekend: n = 104) from 6 newspapers (3 broadsheet; 3 tabloid) was analyzed. All text related to obesity was content analyzed. In total, 349 articles were analyzed. Weight stigmatization and the portrayal of overweight and obesity as a moral digression were evident. Findings demonstrate that U.K. national newspapers attribute obesity to controllable causes. Caricatured portrayals of overweight and obesity were evident and may play a pivotal role in the formation and maintenance of antiobesity attitudes.
College: Faculty of Science and Engineering
Issue: 1
Start Page: 16
End Page: 28