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Marketing Cases from Emerging Markets

A. Kumar, C. Bosangit, Carmela Bosangit Orcid Logo

Introduction to Marketing Communications and Social Media Marketing, Volume: Chapter 18, Pages: 139 - 142

Swansea University Author: Carmela Bosangit Orcid Logo

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DOI (Published version): 10.1007/978-3-642-36861-5_18

Published in: Introduction to Marketing Communications and Social Media Marketing
ISBN: 978-3-642-36860-8 978-3-642-36861-5
Published: 2013
Online Access: http://www.scopus.com/inward/record.url?eid=2-s2.0-84929531110&partnerID=MN8TOARS
URI: https://cronfa.swan.ac.uk/Record/cronfa26741
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spelling 2016-03-14T06:22:13.4269274 v2 26741 2016-03-13 Marketing Cases from Emerging Markets a588fc8913bc11f15051f96b4192b689 0000-0002-0152-0193 Carmela Bosangit Carmela Bosangit true false 2016-03-13 CBAE Book chapter Introduction to Marketing Communications and Social Media Marketing Chapter 18 139 142 978-3-642-36860-8 978-3-642-36861-5 31 12 2013 2013-12-31 10.1007/978-3-642-36861-5_18 http://www.scopus.com/inward/record.url?eid=2-s2.0-84929531110&amp;partnerID=MN8TOARS COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2016-03-14T06:22:13.4269274 2016-03-13T18:51:23.8834148 Faculty of Humanities and Social Sciences School of Management - Accounting and Finance A. Kumar 1 C. Bosangit 2 Carmela Bosangit 0000-0002-0152-0193 3
title Marketing Cases from Emerging Markets
spellingShingle Marketing Cases from Emerging Markets
Carmela Bosangit
title_short Marketing Cases from Emerging Markets
title_full Marketing Cases from Emerging Markets
title_fullStr Marketing Cases from Emerging Markets
title_full_unstemmed Marketing Cases from Emerging Markets
title_sort Marketing Cases from Emerging Markets
author_id_str_mv a588fc8913bc11f15051f96b4192b689
author_id_fullname_str_mv a588fc8913bc11f15051f96b4192b689_***_Carmela Bosangit
author Carmela Bosangit
author2 A. Kumar
C. Bosangit
Carmela Bosangit
format Book chapter
container_title Introduction to Marketing Communications and Social Media Marketing
container_volume Chapter 18
container_start_page 139
publishDate 2013
institution Swansea University
isbn 978-3-642-36860-8
978-3-642-36861-5
doi_str_mv 10.1007/978-3-642-36861-5_18
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hierarchy_top_title Faculty of Humanities and Social Sciences
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hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
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published_date 2013-12-31T03:51:37Z
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