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Book chapter 1147 views

India: Multiple Media Explosions

Savyasaachi Jain

Mapping BRICS Media, Pages: 145 - 165

Swansea University Author: Savyasaachi Jain

Abstract

This chapter maps the media structure that has received the least international academic attention among the world’s prominent media systems – India – and provides a conceptual map of its features, developments and influences. It begins with a short history of Indian media, traces its roots in colon...

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Published in: Mapping BRICS Media
Published: London Palgrave Macmillan 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa19726
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first_indexed 2014-12-10T02:56:53Z
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spelling 2014-12-09T10:32:29.1934712 v2 19726 2014-12-09 India: Multiple Media Explosions fadc04ee37fffd34dbee6f537e2b210b Savyasaachi Jain Savyasaachi Jain true false 2014-12-09 AMED This chapter maps the media structure that has received the least international academic attention among the world’s prominent media systems – India – and provides a conceptual map of its features, developments and influences. It begins with a short history of Indian media, traces its roots in colonial India and during the Indian freedom struggle, and goes on to evaluate the impact of the rapid expansion of media since the economic liberalisation of the 1990s. It examines the newspaper market, which has grown to overtake China as the largest in the world, as well as the proliferation of hundreds of television channels and radio stations in the last two decades. Reasons for the high rate of growth of mobile telephony, with more than 850 million subscribers in 2013, and the slow growth of online media are also highlighted. Aspects and issues ranging from policy and regulatory environment to ownership, competition and the effect of market forces on the culture of media are studied and analysed. The chapter also conducts a layered analysis of the role of various media in society, social movements and India’s democracy from the national to the local levels in the light of the historical development of the media. Finally, the chapter challenges the practicality of characterising India’s multilingual, multi-layered and continent-sized media as one ‘national media system’ and proposes considering Indian media as a network of interrelated but substantially independent media systems. Book chapter Mapping BRICS Media 145 165 Palgrave Macmillan London Media Journalism Political Economy India Expansion Television Newspapers 31 12 2015 2015-12-31 COLLEGE NANME Media COLLEGE CODE AMED Swansea University 2014-12-09T10:32:29.1934712 2014-12-09T10:23:23.5175733 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Savyasaachi Jain 1
title India: Multiple Media Explosions
spellingShingle India: Multiple Media Explosions
Savyasaachi Jain
title_short India: Multiple Media Explosions
title_full India: Multiple Media Explosions
title_fullStr India: Multiple Media Explosions
title_full_unstemmed India: Multiple Media Explosions
title_sort India: Multiple Media Explosions
author_id_str_mv fadc04ee37fffd34dbee6f537e2b210b
author_id_fullname_str_mv fadc04ee37fffd34dbee6f537e2b210b_***_Savyasaachi Jain
author Savyasaachi Jain
author2 Savyasaachi Jain
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container_title Mapping BRICS Media
container_start_page 145
publishDate 2015
institution Swansea University
publisher Palgrave Macmillan
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
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description This chapter maps the media structure that has received the least international academic attention among the world’s prominent media systems – India – and provides a conceptual map of its features, developments and influences. It begins with a short history of Indian media, traces its roots in colonial India and during the Indian freedom struggle, and goes on to evaluate the impact of the rapid expansion of media since the economic liberalisation of the 1990s. It examines the newspaper market, which has grown to overtake China as the largest in the world, as well as the proliferation of hundreds of television channels and radio stations in the last two decades. Reasons for the high rate of growth of mobile telephony, with more than 850 million subscribers in 2013, and the slow growth of online media are also highlighted. Aspects and issues ranging from policy and regulatory environment to ownership, competition and the effect of market forces on the culture of media are studied and analysed. The chapter also conducts a layered analysis of the role of various media in society, social movements and India’s democracy from the national to the local levels in the light of the historical development of the media. Finally, the chapter challenges the practicality of characterising India’s multilingual, multi-layered and continent-sized media as one ‘national media system’ and proposes considering Indian media as a network of interrelated but substantially independent media systems.
published_date 2015-12-31T03:23:14Z
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