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Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
Janine Dermody,
Stuart Hanmer-Lloyd,
Nicole Koenig-Lewis,
Anita Zhao 
Journal of Political Marketing, Volume: 15, Issue: 4, Pages: 333 - 361
Swansea University Authors:
Nicole Koenig-Lewis, Anita Zhao
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PDF | Accepted Manuscript
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DOI (Published version): 10.1080/15377857.2014.959687
Abstract
This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 20...
| Published in: | Journal of Political Marketing |
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| ISSN: | 1537-7865 |
| Published: |
Taylor & Francis online
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa18746 |
| Abstract: |
This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 2005 british general election. Empirical findings are reported and a number of marketing implications are discussed. |
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| Keywords: |
British elections, motivated reasoning, negative attack advertising, partisanship, tri-party attitudes, youth electoral engagement |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
333 |
| End Page: |
361 |