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Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users

Gregory O. Thomas, Ian Walker, Charles Musselwhite Orcid Logo

Transportation Research Part F: Traffic Psychology and Behaviour, Volume: 26, Issue: A, Pages: 72 - 81

Swansea University Author: Charles Musselwhite Orcid Logo

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DOI (Published version): 10.1016/j.trf.2014.06.009

Abstract

This qualitative analysis compared focus group discussions of a carbon reduction target amongst users of different modes who travel to the same workplace. Grounded Theory analysis showed discussions expanded to wider carbon costs and more issues than those specifically described in the target. Diffe...

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Published in: Transportation Research Part F: Traffic Psychology and Behaviour
ISSN: 13698478
Published: 2014
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa18186
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first_indexed 2014-08-02T01:58:11Z
last_indexed 2023-01-11T13:48:44Z
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spelling 2022-12-06T15:42:33.0305981 v2 18186 2014-08-01 Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users c9a49f25a5adb54c55612ae49560100c 0000-0002-4831-2092 Charles Musselwhite Charles Musselwhite true false 2014-08-01 PHAC This qualitative analysis compared focus group discussions of a carbon reduction target amongst users of different modes who travel to the same workplace. Grounded Theory analysis showed discussions expanded to wider carbon costs and more issues than those specifically described in the target. Differences in people’s perceptions of carbon emissions varied with travel mode: walkers and bicyclists showed high awareness and concern; car drivers and motorcyclists were more pessimistic and cautious of imposing restrictions, with a particular suspicion of ‘greenwash’ actions that do not provide actual benefits. Changing travel mode for carbon reduction was discussed cautiously by all groups, with concern over the legitimacy of efforts to influence a personal choice, and the need for a ‘balanced’ approach that would not punish personal decisions. Notably, participants discussed their current mode in terms of perceived autonomy, and feared losing this autonomy if they changed mode. This role of autonomy emerged as a central theme in discussions of carbon reduction, providing ideas for future interventions. Journal Article Transportation Research Part F: Traffic Psychology and Behaviour 26 A 72 81 13698478 Qualitative analysis; Travel mode choice; Behaviour change; Environmental attitudes 30 9 2014 2014-09-30 10.1016/j.trf.2014.06.009 http://www.sciencedirect.com/science/article/pii/S1369847814000837 COLLEGE NANME Public Health COLLEGE CODE PHAC Swansea University 2022-12-06T15:42:33.0305981 2014-08-01T11:06:02.1879455 Faculty of Medicine, Health and Life Sciences The Centre for Innovative Ageing Gregory O. Thomas 1 Ian Walker 2 Charles Musselwhite 0000-0002-4831-2092 3 0018186-20122017155125.pdf 18186.pdf 2017-12-20T15:51:25.9500000 Output 598054 application/pdf Accepted Manuscript true 2014-11-17T00:00:00.0000000 true eng
title Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
spellingShingle Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
Charles Musselwhite
title_short Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
title_full Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
title_fullStr Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
title_full_unstemmed Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
title_sort Grounded Theory analysis of commuters discussing a workplace carbon-reduction target: Autonomy, satisfaction, and willingness to change behaviour in drivers, pedestrians, bicyclists, motorcyclists, and bus users
author_id_str_mv c9a49f25a5adb54c55612ae49560100c
author_id_fullname_str_mv c9a49f25a5adb54c55612ae49560100c_***_Charles Musselwhite
author Charles Musselwhite
author2 Gregory O. Thomas
Ian Walker
Charles Musselwhite
format Journal article
container_title Transportation Research Part F: Traffic Psychology and Behaviour
container_volume 26
container_issue A
container_start_page 72
publishDate 2014
institution Swansea University
issn 13698478
doi_str_mv 10.1016/j.trf.2014.06.009
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str The Centre for Innovative Ageing{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}The Centre for Innovative Ageing
url http://www.sciencedirect.com/science/article/pii/S1369847814000837
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description This qualitative analysis compared focus group discussions of a carbon reduction target amongst users of different modes who travel to the same workplace. Grounded Theory analysis showed discussions expanded to wider carbon costs and more issues than those specifically described in the target. Differences in people’s perceptions of carbon emissions varied with travel mode: walkers and bicyclists showed high awareness and concern; car drivers and motorcyclists were more pessimistic and cautious of imposing restrictions, with a particular suspicion of ‘greenwash’ actions that do not provide actual benefits. Changing travel mode for carbon reduction was discussed cautiously by all groups, with concern over the legitimacy of efforts to influence a personal choice, and the need for a ‘balanced’ approach that would not punish personal decisions. Notably, participants discussed their current mode in terms of perceived autonomy, and feared losing this autonomy if they changed mode. This role of autonomy emerged as a central theme in discussions of carbon reduction, providing ideas for future interventions.
published_date 2014-09-30T03:21:15Z
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score 11.037144

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