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Management framework guiding strategic thinking in rapidly changing markets

David W Cravens, Nigel Piercy, Artur Baldauf

Journal of Marketing Management, Volume: 25, Issue: 1-2, Pages: 31 - 49

Swansea University Author: Nigel Piercy

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Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa15859
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College: Faculty of Humanities and Social Sciences
Issue: 1-2
Start Page: 31
End Page: 49