Conference Paper/Proceeding/Abstract 270 views
To Buy or not to Buy? Consumer Choice of Information Search Medium and Retail Channel
Antje Cockrill
15th International conference on Recent Advances in Retailing and Service Science
Swansea University Author: Antje Cockrill
Abstract
To Buy or not to Buy? Consumer Choice of Information Search Medium and Retail Channel
| Published in: | 15th International conference on Recent Advances in Retailing and Service Science |
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| Published: |
2008
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15517 |
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| Item Description: |
Conference helf in Zagreb, Croatia, 14th - 1th July 2008. |
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| Keywords: |
Multi Channel Buying, Choice, Multi Channel retail |
| College: |
Faculty of Humanities and Social Sciences |