Conference Paper/Proceeding/Abstract 657 views
The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
Antje Cockrill,
Natalie K.R Counsell,
Peter Stokes
15th Biennial Academy of Marketing Science World Marketing Congress
Swansea University Author: Antje Cockrill
Abstract
The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
| Published in: | 15th Biennial Academy of Marketing Science World Marketing Congress |
|---|---|
| Published: |
2011
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15513 |
| Item Description: |
Conference held in Reims, France, 19-23 July 2011. |
|---|---|
| Keywords: |
Servicescape, Counterfeit products, Qualitative Research |
| College: |
Faculty of Humanities and Social Sciences |